Cosmetic advertising

Cosmetic advertising

Cosmetic advertising is the promotion of cosmetics and beauty products by the cosmetics industry through a variety of media. The advertising campaigns are usually aimed at women wishing to improve their appearance, commonly to increase physical attractiveness and reduce the signs of ageing.


Many campaigns have come under fire through their alleged use of pseudoscience and their promotion of unrealistic goals. Moreover, many campaigns are accused of inducing harmful habits on people (such as bulimia and anorexia), and leading to destructive plastic surgery practices.

ee also

*Sex in advertising
*Angel dusting

External links

*" [ Guidelines for Cosmetic Advertising and Labelling Claims] " at the Advertising Standards Canada
*Gibson, Owen. 17 August 2005. " [,3604,1550401,00.html L'Oréal pulls TV ads after ruling] " at Guardian Unlimited
*Begoun, Paula. " [ How Cosmetic Advertising Misleads] " at The Cosmetics Cop
*" [ The Cosmetic Wolf] " at

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