Feinstein/McGuiness Public Relations

Feinstein/McGuiness Public Relations
Feinstein/McGuiness Public Relations
Type Private
Industry Public relations
Founded Los Angeles, U.S. (2003 (2003))
Founder(s) Kari Feinstein
Headquarters , U.S.
Number of locations Los Angeles
Area served North America
Key people

Kari Feinstein (Founder)

Mike McGuiness (Owner, Partner)
Products Consumer, celebrity, corporate communications, fashion
Services Publicity, brand-building and marketing
Employees 11 (2009)
Website http://www.fmpr.tv/

Feinstein/McGuiness Public Relations (FMPR) is a public relations company based in the United States. Founded in 2003 by Kari Feinstein and joined by co-owner Mike McGuiness in 2007, the company specializes in working with celebrity clients and brands. They are well known for their Kari Feinstein Style Lounge, the first "gift suite" catering to celebrities[1]

Contents

Founding

Kari Feinstein founded the company in 2003. In 2006 she joined forces with Mike MGuiness, who had become a skilled event planner working as Director of Marketing and Promotions at the Spider Club in Los Angeles.[2] They named the company Feinstein/McGuiness Public Relations, and their headquarters are in Los Angeles. As of 2010, they had 11 employees with a median age of 23.

Specialties

Feinstein/McGuiness PR specializes in red carpet productions, celebrity relations, publicity, product placement, and high profile events to expose brands.[3] They also handle guest list management, DJs, venue, catering, celebrity attendance, red carpet arrivals, event press, fashion shows, and sponsorships. Chiefly, they are hired to secure celebrity attendance to events that garner press coverage.[4] They've represented such clients as DJ Skeet Skeet, Better Bacon and Teavalize.[5]

Kari Feinstein's Style Lounge

The company is best known for their Celebrity Gifting Suites, the first of their kind when Kari Feinstein introduced her lounge.[3] They produce the Kari Feinstein Style Lounge five times annually in anticipation of major award shows and film festivals. These events allow companies to directly gift celebrities. The lounge is largely in anticipation of major award shows and film festivals (Golden Globes, Sundance Film Festival, Academy Awards, MTV Movie Awards, Emmys). The events are held at private estates in Beverly Hills and Hollywood. Make-up, hair, nails, massage, transportation, wardrobe, and food are all provided to attendees.[2] A team of WireImage photographers at events is generally contracted to photograph celebrities posing with products.[6] Forty or more gifting suite companies bid every year for lucrative gigs such as the Emmy's, but FMPR always gets into the top three.[citation needed]

Kari Feinstein’s Style Lounge has been reported on in media such as E!, Extra, KTLA Morning News, CNN and in OK!, US Weekly, Star, In Touch Weekly, People, and Life & Style Magazine.[6] Through the Style Lounge, FMPR is a supporter of the Creative Coalition nonprofit public charity organization, founded in 1989 by prominent members of the Hollywood creative community.[3]

Parties

Style lounges have included guests such as Robin Williams, Leonardo DiCaprio, Susan Sarandon, Emma Roberts, Ewan McGregor, Jessica Biel, Jaime Pressly, Antonio Banderas, Vanessa Hudgens, James Franco, Keri Russel, Mos Def, and David Archuleta.[7]

January 2008 - Golden Globes

When the Golden Globes ceremony was cancelled because of 2007–2008 Writers Guild of America strike, the Kari Feinstein Style Lounge was still open as a "Winter Style Lounge." The Writers Guild Strike Fund was their main charity for the event, and they were the one WGA-sanctioned gifting lounge. Sponsor companies included Reebok, jeans company Rock & Republic, and business class airline Silverjet.[8]

January 2010 - Golden Globes

The FMPR lounge was a paparazzi hotspot at the DPA Gifting Suite at The Peninsula Beverly Hills.[9] It attracted celebrities Lauren Conrad, Lo Bosworth, Ashley Greene, Ashley Jones, Paris Hilton, and the cast of Glee. Companies included Reebok Easy Tones, Dr. Rey’s shapeware, CellCeuticals Skin Care, food from Paleta, Jaylen Moore, Foot Petals, Rock Revival Jeans, Usana, Jessica Hicks fine jewelry, Tacori Designs, Vivitar, and Zone Perfect.[3][10]

June 2010 - MTV Movie Awards

The largest event to date, over a hundred celebrities, stylists, publicists and press gathered at the Montage Beverly Hills Hotel.[6] Celebrities included Steven Mcqueen, Kayla Ewell, and Zach Roerig.[11]

August 2010 - Emmy Awards

Everyone nominated for an Emmy was invited to the suites, as were presenters and performers. (INAUDIBLE) headphones and the Samsung Galaxy S Phone were among products shown by about 30 companies. Celebrities included Christina Ricci, Kim Kardashian, Felicity Huffman, Jimmy Fallon, Neil Patrick Harris and Olivia Munn.[12][13]

References

  1. ^ Ryder, Caroline (March 24, 2010). "'found by': Get lost in their fashion finds". Brand X Daily. http://www.thisisbrandx.com/2010/03/found-by-get-lost-in-their-fashion-finds.html. Retrieved 2010-9-17. 
  2. ^ a b "Reebok Easytone makes it look like you’ve burnt hours at the gym – even though you didn’t". The Daily Truffle. September 8, 2010. http://thedailytruffle.com/2009/07/reebok-easytone-shoe-technology-makes-it-look-like-youve-burnt-hours-at-the-gym-even-though-you-didn%E2%80%99t/. Retrieved 2010-9-17. 
  3. ^ a b c d Orr, Judith (2010). "Kari Feinstein Style Lounge Golden Globes 2010 Review - An Elegant Event". LasSplash. http://www.lasplash.com/publish/cat_index_Entertainment_and_Culture/Kari_Feinstein_Style_Lounge_Golden_Globes_2010_Review.php. Retrieved 2010-07-03. 
  4. ^ Howard, Theresa (5/5/2008). "Ad Track: Star wranglers are the secret behind hot parties". USA Today. http://www.usatoday.com/money/advertising/adtrack/2008-05-04-celebrity-wrangling_N.htm. Retrieved 2010-07-03. 
  5. ^ "The Daily Media". The Daily Front Row. June 19, 2008. http://www.dailyfrontrow.com/the-fix/article/22837. Retrieved 2010-9-17. 
  6. ^ a b c "You're About to Discover the Secret of Celebrity Gifting". MTV Movie Awards. June 3, 2010. http://oscargifting.com/. Retrieved 2010-07-03. 
  7. ^ "Feinstein/mcguiness PR The Style Lounge at Sundance Film Festival, MTV Movie Awards, Golden Globes". Market Affiliate. December 17, 2009. http://marketaffiliate.org/blog/?p=9457. Retrieved 2010-07-03. 
  8. ^ Ryder, Caroline (January 10, 2008). "Hollywood's suite life goes on; Gift lounges continue despite show cancellation". Variety Magazine. http://www.variety.com/article/VR1117978845.html?categoryId=2785&cs=1. Retrieved 2010-9-17. 
  9. ^ Nocturne, Isis (January 17, 2010). "Ashley Jones Attends Kari Feinstein’s 2010 Style Lounge". TrueBloodNet.com. http://truebloodnet.com/ashley-jones-attends-kari-feinstein-2010-style-lounge/. Retrieved 2010-9-17. 
  10. ^ Weinstein, Nola (January 15, 2010). "Stars Flock to the Kari Feinstein’s 2010 Style Lounge". Glamchic. http://blogs.glam.com/glamchic/2010/01/15/stars-flock-to-the-kari-feinsteins-2010-style-lounge/. Retrieved 2010-9-17. 
  11. ^ Scorpia, Ms. (6/05/2010). "Vampire Diaries Stars Attend the Kari Feinstein MTV Movie Awards Style Lounge". www.TV.com. http://www.tv.com/vampire-diaries-stars-attend-the-kari-feinstein-mtv-movie-awards-style-lounge/webnews/93479.html. Retrieved 2010-9-17. 
  12. ^ "CNN Newsroom Transcript". CNN Student News. August 28, 2010. http://www.cnnstudentnews.cnn.com/TRANSCRIPTS/1008/28/cnr.05.html. Retrieved 2010-9-17. 
  13. ^ Stanley, T.L. (August 26, 2010). "Emmy swag suites offer goodies with a good-cause connection". LA Times. http://articles.latimes.com/2010/aug/26/entertainment/la-et-emmy-gifting-20100826. Retrieved 2010-9-17. 

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