- Mi-Ki Choong
-
Mi-Ki Choong 
Mi-Ki ChoongNationality Malaysian Occupation Group Strategist of Centurise Group Known for Entrepreneur
Property Developer
TV Show Creator
PresenterMi-Ki Choong Born in Malaysia, Mi-Ki is the granddaughter of the late Choong Ah Choy, the “Lorry King” who founded Choong Keow Lorries in the 1920s and was one of the country’s renowned pioneers in the lorry transportation industry.[1]
Mi-Ki gained entry into university at age 16. She started working at 19 and by the age of 21, she was selected to represent Malaysia at the Asia’s New Generation – Young Go Getter of the 90s, organized by Asiaweek and appeared in the publication’s lead article. She is not only involved in the family business but has also established other group of companies with her key partners.
Mi-Ki is active in the property development arena through her involvement in the Nusmetro Property Group.[2] Nusmetro has developed quality properties ranging from commercial to residential units. Examples of some of its successful projects include Casa Prima, Sutera Avenue, Taman Sutera Prima, Taman Sutera, Mutiara Heights, Mutiara Idaman and Metro Avenue.
Mi-Ki is the co-founder of Centurise Group and is the Group Strategist. The company is involved in property development, media and IT.[3]
Besides being a property developer, she is also a TV personality on TV show, LifeInStyle.[4] Mi-Ki created, co-produced and hosted the show. In 2006, LifeInStyle is one of the first local television programme to use a magazine format to present a show by incorporating an international feel by featuring international celebrities fused with local celebrities and local content. The list includes super model Cindy Crawford, Fann Wong, Christy Chung, Anggun, Felipe Massa, with excerpts from Chow Yuen Fatt, Michelle Yeoh and Leon Lai and many more. The international feel was further supported by more than 12 international and world-class brand names that act as sponsors for the show which includes Mont Blanc, Audermars Piguet, Omega, Carolina Herrera Fragrance, Marc Jacobs Fragrance, Calvin Klein Fragrance, Vera Wang Fragrance, Paul Smith Fragrance, Burberry Fragance, True Fitness, The Regent Kuala Lumpur, BCBG Max Azria and Maybankard Platinum.
By end of 2007, she also ventured into IT by launching MyStyle a start-up business that is constantly evolving ; she has also created another reality show called “StarCeleb”.[5]
In the year 2010, Mi-Ki was nominated to be the panelist for Malaysia Young Female Entrepreneur Forum on Building Dreams, Breaking Dominance and sharing her entrepreneurial journey (MyFren 2010).[6]
In 2011, Mi-Ki was interviewed by BFM 89.9,[7] Malaysia’s first business radio station to talk on Entrepreneurship. In the same year, she was also featured for a 45-minute program on Astro Awani Channel 501 documenting her life as an ‘Entrepreneur’ where the show aims to inspire Malaysians to achieve their dreams.
Contents
Property Development
TV Show/Creator/Presenter
- The List : The top people you need to know, January 2008 – Malaysia Tatler Society
- Savvy host of glam lifestyle, 28 March 2006 – The Sun (Malaysia) Newspaper
- My zest for style, July 2006 – Women’s Weekly
- Hot list : Hostess with the mostest, June 2006 – Harper’s Bazaar
- LifeInStyle red carpet edition 06, 23 June 2006 – The Malay Mail
- Legacy of the lorry king, 2 April 2006 - New Sunday Times
- Style with substance, 2 April 2006 - The Malay Mail
- Program baru 8TV, 27 March 2006 - Utusan Malaysia, Hiburan Section
- Rahsia personality dalam LifeInStyle, 25 March 2006 - Kosmo!
- Lifestyle show LifeInStyle : Giving out condo, 23 March 2006 - China Press
- Searching for the new star, November 2007 - Faces Magazine
- StarCeleb, 16 September 2007 - Sin Chew Jit Poh
- New road to stardom, 25 June 2007 - The Sun (Malaysia)
- Your shot at stardom, 25 June 2007 - New Straits Times
- StarCeleb tv show : Road toward stardom, 23 June 2007 - China Press
Information Technology
- Centurise pioneers on-demand sms voucher service, August 2007 - The Edge Financial
- Vouchers just an sms away, August 2007 - Malaysian Business
- New marketing tool that’s making waves, August 2007 - New Straits Times
References
- ^ Sofianni Subki. "Legacy of the Lorry King", "New Straits Times", April 2, 2006
- ^ Ee Koon, Goh. "Property still a popular investment option", "The Star (Malaysia)", December 31, 2005
- ^ "What Drives Mi-Ki", "The Star (Malaysia)", September 17, 2007
- ^ "LifeInStyle"
- ^ "Centurise Group"
- ^ "MyFren2010"
- ^ "Open for Business", "BFM 89.9", November 16, 2010
External links
Categories:- Malaysian businesspeople
- Living people
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