Maurie Orodenker

Maurie H. Orodenker (December 21, 1908 – October 8, 1993)^[1] was an American journalist, music critic and advertising agency executive. In the 1940s, when working as a record reviewer on Billboard magazine, he was one of the first to use the term "rock and roll" to describe upbeat blues and swing music of the type which soon afterwards became known as "rhythm and blues".

Life and career

Based in Philadelphia, he was working for Billboard by the late 1930s, a period when he was credited with being, with Joe Csida, the first to seek to measure the popularity of songs on the basis of jukebox plays as an alternative to sheet music sales.^[2] In 1942, in one of his regular record review columns, he described Sister Rosetta Tharpe's vocals on "Rock Me" as "rock-and-roll spiritual singing",^[3] one of the first recorded uses of the phrase to describe a style of music, and he continued to use the term regularly in reviews over the next few years, several years before its popularisation by Alan Freed and others.^[4] In 1945, for instance, he described Erskine Hawkins' version of "Caldonia" as "right rhythmic rock and roll music", a phrase precisely repeated in his 1946 review of "Sugar Lump" by Joe Liggins.^[5][6]

He established his own advertising agency in 1952, and also continued to contribute regularly to Billboard well into the 1980s. In later life he became noted as a collector of haggadot, books containing Passover stories read during the Seder meal, many of which he obtained from old bookstores and synagogues while traveling in Europe.^[7][8]

His surname derived from the Ukrainian city of Horodenka. He died at the age of 84 at Thomas Jefferson University Hospital in Philadelphia.^[7]

References

1. ^ Maurie Orodenker: birth and death records
2. ^ Billboard, July 6, 1996, page 4
3. ^ Billboard, May 30, 1942, page 25
4. ^ J. J. Hayes's Amazing Antifolk Explicator & Philosophic Analyzer
5. ^ Billboard, April 25, 1945, page 66
6. ^ Billboard, June 22, 1946, page 33
7. ^ ^{a b} Andy Wallace, Obituary: Maurie Orodenker; Owned Ad Agency, Philadelphia Inquirer, October 9, 1993
8. ^ Michael D. Schaffer, Passover Books, 2,500 Of Them, Are His Passion, Philadelphia Inquirer, April 16, 1989

External links

• Orodenker papers at Temple University Libraries

Persondata
Name	Orodenker, Maurie
Alternative names
Short description	Journalist and music critic
Date of birth	December 21, 1908
Place of birth
Date of death	October 8, 1993
Place of death