- Marin Software
-
Marin Software Type Private Industry SaaS, Online advertising Founded 2006 Headquarters San Francisco, California, United States Website marinsoftware.com Marin Software is a privately held company that provides advertisers and digital marketing agencies a web-based management platform to manage online advertising campaigns. Marin Software provides its customers a single application through which customers can manage their paid search, display, and social marketing campaigns.[1] Ad campaigns, particularly paid search advertising, are rarely restricted to a single search engine or social network site. Rather than having to manage campaigns separately through Google AdWords, Microsoft adCenter, Facebook ad manager, etc., Marin Software integrates all of an advertiser’s campaigns into one management and reporting platform.
Currently, over 800 companies in 160 countries use Marin Software to manage more than $2 billion of annual marketing spend. Marin Software is the largest third party aggregator of paid search spend in the world.[2] Customers of Marin Software include Razorfish, Neo@Ogilvy, University of Phoenix, Macy’s, KAYAK, PriceGrabber, Salesforce.com and Reply.[3]
Contents
History
Marin Software was founded in April, 2006 by Christopher Lien, Wister Walcott and Joseph Chang. All three founders are still with the company with Lien as the CEO, Walcott as Executive Vice President of Products and Professional Services, and Chang as Vice President of Engineering.
In April 2007, Marin Search Marketer made its debut and became commercially available, signing Razorfish, Trouvé Media and ZipRealty.
In March 2009, Marin Software announced its launch into the European market with the opening of its UK office.[4]
In March 2011, Marin Software announced the release of Marin Professional Edition, a paid search management application designed for advertisers and agencies spending less than $100,000 per month on paid search.[5] Marin Search Marketer is renamed Marin Enterprise Edition.
In January 2011, Marin Software announced its partnership with Baidu and subsequent plans to expand into Asia Pacific with offices in Singapore and Shanghai.[6]
In June 2011, Marin Software announced its expansion into Australia with the opening of an office in Sydney, Australia.[7]
Funding
• Marin Software received $2.5M in Series A funding (Amicus Capital) – October 5, 2006[8]
• Marin Software received $7.25M in Series B funding (Benchmark Capital and Amicus Capital) – April 9, 2008[9]
• Marin Software received $13M in Series C funding (Amicus Capital, Benchmark Capital, DAG Ventures, and Focus Ventures) – April 28, 2009[10]
• Marin Software received $11.2M in Series D funding (Amicus Capital, Benchmark Capital, DAG Ventures, Focus Ventures, and Triangle Peak Partners) – June 2, 2010[11]
• Marin Software received $16M in Series E funding (Crosslink Capital, DAG Ventures, Focus Ventures, Benchmark Capital, and Triangle Peak Partners) – April 5, 2011[12]
Awards
Marin Software has been recognized with several industry and community awards, including:
• AlwaysOn Global 250 winner, 2008
• ClickZ Marketing Excellence Award, Search Ad Management Winner, 2008[13]
• AlwaysOn OnDemand Top 100 Winner, 2010[14]
• AlwaysOn OnMedia Top 100 Winner, 2010[15]
• Lead411 Hottest Company Winner, 2010[16]
• San Francisco Business Times, Best Places to Work in the Bay Area Winner, 2010[17]
• AlwaysOn OnDemand Top 100 Winner, 2011[18]
• AlwaysOn OnMedia Top 100 Winner, 2011[19]
• San Francisco Business Times 2011 Tech and Innovation Awards, Best Advertising or Marketing Company[20]
References
- ^ "Crunchbase," April 23, 2011, "http://www.crunchbase.com/company/marin-software"
- ^ "PRWeb", July 1, 2010, "http://www.prweb.com/releases/2010/07/prweb4214884.htm"
- ^ Patrick Hoge, "San Francisco Business Times", March 4, 2011, "http://www.bizjournals.com/sanfrancisco/print-edition/2011/03/04/marin-software-thinks-big.html"
- ^ Luan Goldie, "NewMediaAge", March 27, 2009, "http://www.nma.co.uk/news/marin-software-opens-first-london-office/42012.article"
- ^ InternetRetailer, March 22, 2011, "https://www.internetretailer.com/2011/03/21/marin-software-announces-new-offering-paid-search-advertisers"
- ^ Laurie Sullivan, "Media Post", January 20, 2011, "http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143293"
- ^ VentureBeat, June 16, 2011, "http://venturebeatprofiles.com/news/view/marin-software?article=408583"
- ^ Leena Rao, "TechCrunch", April 27, 2009, " http://techcrunch.com/2009/04/27/marin-raises-13-million-for-search-engine-optimization-software/"
- ^ Deal Book, "New York Times", April 7, 2008, "http://dealbook.nytimes.com/2008/04/07/benchmark-leads-series-b-for-marin-software/"
- ^ xconomy, April 28, 2009, "http://www.xconomy.com/san-francisco/2009/04/28/marin-software-receives-13000000-series-c-financing-round/"
- ^ Leena Rao, "TechCrunch", June 2, 2010, "http://techcrunch.com/2010/06/02/marin-raises-another-11-2-million-for-search-engine-management-software/"
- ^ Leena Rao, "TechCrunch", April 5, 2011, "http://techcrunch.com/2011/04/05/marin-software-raises-16-million-for-paid-search-management-platform/"
- ^ ClickZ, "http://www.clickz.com/static/awards-winners#2008"
- ^ AlwaysOn, May 22, 2010, "http://aonetwork.com/2010/OnDemand-Top-100-Competiton"
- ^ AlwaysOn, December 17, 2010, "http://www.aonetwork.com/AOStory/OnMedia-Top-100-Company-Competition"
- ^ Lead411, May 18, 2010, "http://www.lead411.com/san-francisco-companies.html"
- ^ TMCnet, April 30, 2010, "http://www.tmcnet.com/usubmit/2010/04/30/4760842.htm"
- ^ AlwaysOn, March 30, 2011, "http://www.aonetwork.com/AOStory/Announcing-2011-OnDemand-100-Top-Private-Companies"
- ^ Tony Perkins, "AlwaysOn", February 3, 2011, "http://www.aonetwork.com/AOStory/Announcing-2011-OnMedia-100-Top-Private-Companies?mkt_tok=3RkMMJWWfF9wsRonv67LZKXonjHpfsX77eQvUaGg38431UFwdcjKPmjr1YQAS9QhcOuuEwcWGog8wQBPG%2FmGc45O%2F%2BFKBFO5"
- ^ San Francisco Business Times, May 20, 2011, "http://www.bizjournals.com/sanfrancisco/news/2011/05/20/tech-innovation-awards-winners.html?page=all"
External links
Categories:- Software companies of the United States
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