Dominate Your Market With Twitter

Dominate Your Market With Twitter: Tweet your way to business success
Dominate Your Market With Twitter
Author(s)	Jon Smith José Llinares
Country	United Kingdom
Language	English
Subject(s)	Internet Marketing, Business, Twitter
Genre(s)	Non-fiction,
Publisher	Infinite Ideas
Publication date	July 2009
Pages	152 pp
ISBN	978-1906821166

Dominate Your Market With Twitter: Tweet your way to business success is a 2009 book by Jon Smith and José Llinares. The book is published by Infinite Ideas is an independent publishing house based in Oxford.Smith is an Internet marketing expert, entrepreneur and author of the Amazon.co.uk Best Seller Get Into Bed With Google. The book aims to inform business owners how to use Twitter, the Microblogging service, to improve communications both internally between staff and as a tool to engage with existing and potential customers.

The release of the book was promoted via online channels, by the authors, to Bloggers^[1] and online news^[2] and PR agencies utilizing the concept of pass-it-on marketing and Social Media to promote the title.

...book of the year so far finds its way to City Spy: Dominate Your Market With Twitter: Tweet Your Way to Business Success.^[3]

Synopsis

The book introduces Twitter as a social networking and microblogging service that allows its users to send and read other users' updates (known as tweets), which are text-based posts of up to 140 characters in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. The book explores how and why twittering is growing at a phenomenal rate.

Highlighting how companies like Apple Inc. and Ford are using social media tools to reach consumers directly, build their brand, and increase sales. Dominate your market with Twitter was the first UK book to be published on this growing spectacle. In it, digital marketing experts Jon Smith and José Llinares, outline how marketers can use Twitter to their best advantage, creating strategies to build a loyal following among Twitter members and expand awareness for their product or service.

References

1. ^ http://blogs.skillsoft.com/learning-re-imagined/2011/03/books24x7-digital-books-reading-list-social-media.html
2. ^ http://ninfield.wordpress.com/2009/12/31/dominate-your-market-with-twitter/
3. ^ http://www.thisislondon.co.uk/standard-business/article-23714052-city-spy-in-the-business-of-making-excuses.do