Direct marketing educational foundation
- Direct marketing educational foundation
-
Established in 1966 by the Direct Marketing Association, the Direct Marketing Educational Foundation (DMEF) is a 501(c)(3), nonprofit educational foundation supported by tax-deductible contributions. For professors and college students, it introduces and provides educational resources on the business of direct/interactive marketing. DMEF programs are designed to encourage participation, equip professors with up-to-date educational resources and prepare students for careers in this rapidly evolving field.[1]
To bring direct/interactive marketing instruction to the college campus, attract new talent to the direct/interactive marketing field, and help students learn about direct/interactive marketing career opportunities,[2] the Foundation hosts a website, http://www.directworks.org ; publishes teaching resources, career information, and the academic research journal, Journal of Interactive Marketing, published by Elsevier.
References
- ^ Bob Stone, Successful Direct Marketing Methods, (NTC Business Books, 1996), ISBN 0-8442-3003-0, p. 501
- ^ Anne Basye, Opportunities in Direct Marketing Career, (McGraw Hill, 2008), ISBN 978-0-07-149308-6, pp. 121–122
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