Media balance

Media balance

Balance or impartiality, is sometimes used in reference to political content in the mass media.[1] This usage began in Britain in the early part of the 20th century when the Conservative Party was unpopular and receiving little coverage through the BBC. In order to provide an intellectual rationalization for an increased level of Conservative content, Lord John Reith, the BBC's founding General Manager and later Chairman, promoted a concept called balance.[2]

In practise balance means ensuring that statements by those challenging the establishment are balanced with statements of those whom they are criticising, though not necessarily the other way round.[3]

See also

References

  1. ^ Caving in to ideological critics - The Age Oct 2006
  2. ^ John Pilger "The BBC And Iraq; Myth And Reality", New Statesman, 4 December 2003
  3. ^ http://www.globalissues.org/article/157/war-propaganda-and-the-media
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