Digital Fuel (company)

Digital Fuel

Type	Privately held
Industry	Software & Programming
Founded	2000
Founder(s)	Yisrael Dancziger, Gilad Raz
Headquarters	San Mateo, California, United states
Products	IT Financial Management SaaS solutions
Parent	VMware
Website	Digital Fuel

Digital Fuel is a provider of IT Financial Management SaaS software for planning, billing. The company's headquarters is in San Mateo, California and it's development labs are located in Jerusalem's Har Hotzvim technology park.^[1]

History

Digital Fuel was co-founded in the year 2000 by Benny Lehmann, who died in 2004, Israel Dancziger, Gilad Raz and Yakov Kogan who served as the company's CEO, CTO, and vice president of engineering, respectively.^[1] Digital Fuel's ServiceFlow software was originally sold to corporate IT teams and to service providers to help them manage service level agreements (SLAs) for outsourcing agreements.^[2]

In 2008 Digital Fuel expanded its product line to include IT Financial Management tools, to help corporate IT manage the business value and cost of IT^[3] and gain better insight into IT costs.^[4]

Digital Fuel has raised over $30M in funding from investors including Apax Partners, Benchmark Capital, Israel Seed Partners, and Sigma Partners.

In June 2011, VMware purchased Digital Fuel for $85 million. ^{[5] [6][1]}

See also

• VMware
• IT cost transparency
• IT service management

References

1. ^ ^{a b c} Prickett Morgan, Timothy (14th June 2011). "VMware eats Digital Fuel". TheRegister. http://www.theregister.co.uk/2011/06/14/vmware_acquires_digital_fuel/. 
2. ^ Goolsby, Kathleen. Outsourcing Journal, (6/08) "How Service Management Software Solutions Enhance Outsourcing Relationships"
3. ^ Robart, Michel. TMC Net, (10/24/08) "Digital Fuel Streamlines IT Spending"
4. ^ 7. Dubie, Denise. Network World, (8/11/2009) "Gaining better insight into the cost of IT"
5. ^ Derrick Harris, GigaOm. "VMware buys Digital Fuel to make cloudonomics easier." June 13, 2011. Retrieved June 13, 2011.
6. ^ PR. PALO ALTO, Calif., June 13, 2011 VMware To Acquire Digital Fuel, IT Financial and Business Management SaaS Company