Design director

A design director is a position usually found within the advertising, media, automotive or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well. The position has similarities to that of a creative director. The design director oversees the design of branding and advertising for a client and ensures that the new branding and advertising fits in with the client's requirements and the image they wish to promote for their company or product. But unlike the creative director a design director is not responsible for the quality of the final creative work. But merely responsible for the final quality of the design within a creative project.

Another difference is that advertising creative directors are usually promoted from copywriting or art directing positions. Design Directors are promoted from senior designer positions.

See also

• Design
• Creativity
• Artistic inspiration
• Communication

References