David Daniels (filmmaker)

For other people named David Daniels, see David Daniels (disambiguation).

David Daniels is an American commercial director, filmmaker, and co-founder(along with Ray Di Carlo and Chel White) of the Portland, Oregon based animation studio Bent Image Lab. With a Masters Degree in Animation from The California Institute of the Arts (Cal Arts), Daniels’ expertise includes computer (or CG), clay, foam, character, and mixed-media animation.

History

Early in his career, Daniels animated parts of Pee-wee's Playhouse,^[1] and sections of Peter Gabriel’s music video "Big Time." David later directed the original twelve M & M spots, helping define the CGI designs of Yellow, Blue, Red and Green personalities that are still being used over a decade later. His industry awards include an AICP award, a Clio, Mobius awards and a Daytime Emmy. His clients include Hewlett Packard, Fox, MTV, NBC, Pepsi, Nabisco, Mars, Sesame Street, Tinactin (featuring John Madden), and Kelloggs.

Stratacut

Daniels invented a technique he termed Strata-cut animation,^[2] a form of clay animation in which internally packed "loaves" of clay are animated in thin slices, revealing the movement of the pre-sculpted images within.^[3] The technique of strata-cut was used in animated segments of the Pee-wee's Playhouse series during the mid-90s, and in the music video for "Big Time" by Peter Gabriel (1986).

At Bent Image Lab

In 2008, David Daniels and Bent co-founder Ray Di Carlo co-directed "Hidden Formula,^[4]" a Coca-Cola television commercial created for the advertising agency Santo, in Buenos Aires, Argentina.

Screenings

Daniels' experimental animated film, "Buzz Box Remix" premiered at the 2007 International Film Festival Rotterdam.^[5]

References

1. ^ http://www.artofthetitle.com/2009/06/01/freaked/
2. ^ http://www.cartoonbrew.com/animators/david-daniels-talks-about-stratacut.html
3. ^ http://www.stopmotionworks.com/stratacut.htm
4. ^ http://motionographer.com/2008/12/15/bent-image-lab-and-santo-coke-hidden-formula/
5. ^ http://www.filmfestivalrotterdam.com/eng/film.aspx?ID=be32f94a-30cb-401b-b4e8-f1d8637edcd6

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