- Dancing Deer Baking Co.
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Dancing Deer Baking Co. Company Info Location: Boston, MA Incorporated: 1994 Website: http://www.dancingdeer.com Company Blog http://blog.dancingdeer.com CEO: Frank Carpenito Signature Products: Molasses Clove Cookies; Deep Dark Gingerbread Cake Dancing Deer Baking Co. is a mail order bakery with its headquarters in Boston.[1] The company specializes in all natural, Kosher cookies, cakes and brownies. A variety of Dancing Deer products are also available in grocery chains and specialty food stores across the United States and certain parts of Canada, including nationally recognized Whole Foods Market.[2]
The company is noted for producing all-natural, preservative-free products.[3]
Dancing Deer was incorporated in 1994 by three founders, Suzanne Lombardi, a baker who originated many of Dancing Deer's recipes, Ayis Antoniou, a business strategist and Trish Karter, an artist and businesswoman.[4] Trish Karter is still with the company as CEO, while Suzanne and Ayis have moved on. The company started out in a former pizza parlor in West Roxbury, Massachusetts on a busy street corner with a couple of convection ovens. At that time, their specialty was cakes, sold primarily to cafes and restaurants. In 1996, they brought out a line of packaged consumer goods under the Dancing Deer label.[5][6][7]
In 1998, the NASFT or National Association for the Specialty Food Trade awarded Dancing Deer the gold Sofi Award for Outstanding Cookie of the year for their signature Molasses Clove Cookie. Sofi stands for Specialty Outstanding Food Innovation and honors the outstanding specialty foods and beverages of the year in 33 categories. It is considered to be the Food Industry's equivalent of the Oscars.[8]
References
- ^ "Directions." Dancing Deer Baking Co. Retrieved on July 2, 2010.
- ^ Abrashoff, D. Michael (2005). "Chapter II: CEO Trish Karter makes the Deer Dance". Get your ship together: how great leaders inspire ownership from the keel up. Portfolio. p. 37ff.
- ^ Her turn: why it's time for women to lead in America, Vicki Donlan, Helen French Graves, Greenwood Publishing, 2007, p. 81.
- ^ Self-Rising Survivor, Wheaton Quarterly, Spring, 2002
- ^ [1] "How a Social Mission Guides This Business; The CEO of Dancing Deer moved her cookie company to a gang-ridden neighborhood and donates a third of the profits of one product line to charity. Can this be good for business? Inc., Josh Spiro, April 2, 2010.
- ^ [2] Baking Principles into the Business; How Dancing Deer, a small Boston bakery, rose up to become a multimillion-dollar business -- without losing its socially responsible core values, Stacy Perman, Business Week, December 13, 2005.
- ^ Values Sell: Transforming Purpose in to Profit Through Creative Sales and Distribution Strategies, Nadine A. Thompson, 2008, p.79.
- ^ http://www.specialtyfood.com/do/focused/SofiAwards
External links
Categories:- Companies based in Boston, Massachusetts
- Bakeries of the United States
- Organic food
- Companies established in 1994
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