DEX One

DEX One Corporation

Type	Public (NYSE: DEXO)
Industry	Print and Interactive Marketing
Headquarters	Cary, NC, US
Key people	Alfred T. Mockett, CEO
Website	http://www.dexone.com

Dex One Corporation provides online, mobile and print search marketing via their DexKnows.com website, print yellow pages directories and pay-per-click ad networks in the U.S.

History

Dex One Corporation was formed in February 2010. It was previously the R. H. Donnelley Company, which was founded in 1886 by Reuben H. Donnelley, son of RR Donnelley founder Richard R. Donnelley, as The Chicago Directory Company. Donnelley primarily contracted with The Chicago Telephone Company to publish telephone directories for Chicago Telephone customers. In 1906, however, Donnelley would venture outside Chicago, contracting with Bell System firms such as New York Telephone, Wisconsin Telephone, and Cincinnati Suburban Telephone Co.

In 1917, The Reuben H. Donnelley Company was incorporated and moved to New York City, retaining some offices in Chicago. In 1925, Donnelley died, leaving behind his company which continued to contract with the Bell System to publish telephone directories.

In 1961, Dun & Bradstreet Corp merged with R.H. Donnelley with R.H. Donnelley becoming a wholly owned subsidiary.

Partnerships

Following its merger with D&B, the company began a series of partnerships with several telephone companies to publish directories. Around this time, competition started with other phone companies to provide directories.

From 1980-1985, RHD began a partnership with United Telephone (Sprint), called Uni-Don, to publish telephone directories to customers in Central Florida.

In 1986, it contracts with NYNEX to become its directory sales agent. The same year, RHD starts publishing directories in Delaware, New Jersey, and Pennsylvania in competition with Bell Atlantic, although a lot of these areas have since been sold off to Yellow Book.

In 1988, it forms Cen-Don with Centel (now part of CenturyLink) to publish telephone directories in Florida, Illinois, Iowa, Minnesota, Nevada, North Carolina, Ohio and Virginia. Venture One is formed with Southwestern Bell Corporation, which publishes directories in competition with Bell Atlantic in Baltimore, MD and Washington, D.C.

In 1990, DonTech is formed with Ameritech to publish telephone directories in Illinois and northwest Indiana.

Public Offering

On July 1, 1998, D&B spun off R. H. Donnelley into a separate, publicly-traded company beginning to trade under RHD on the NYSE under the "RHD" symbol.

In 2002, RHD acquired Sprint Directory Publishing, the publishing unit of Sprint Corp.

R. H. Donnelley Publishing & Advertising, Inc., the division of R. H. Donnelley that publishes directories under the EMBARQ Yellow Pages name, was acquired from the Sprint Corporation in 2003 as Sprint Publishing & Advertising, Inc., Directories America, Inc. and Centel Directories LLC.

In 2004, RHD acquires the directory publishing business of SBC Communications in Illinois and northwest Indiana, along with the SBC interest in DonTech. As a result, R. H. Donnelley gained a 50-year licensing agreement to use the SBC Yellow Pages name on all directories published for SBC Illinois customers. Following the AT&T merger, the directories were known as "AT&T Yellow Pages published by R. H. Donnelley".

In 2006, following its spinoff from Sprint Nextel, R. H. Donnelley directories in former Sprint areas became the Embarq Yellow Pages.

In 2006, RHD completed its acquisition of Dex Media, which had been spun off from Qwest in 2002-2003. Following the acquisition, RHD became the third largest directory publisher in the United States.

In January 2007, RHD bought Local Launch Search Marketing to add strength its online marketing division for its yellow pages.

In July 2007, RHD bought Business.com.^[1]

On December 31, 2008, the New York Stock Exchange (NYSE) suspended trading of R.H. Donnelley because the company's market capitalization was less than $25 million for 30 consecutive trading days, which failed to meet the Exchange's Continued listing standards. As a result of this suspension, R.H. Donnelley began trading its common stock over-the-counter (OTC) on the Pink Sheets beginning on January 2, 2009 under the symbol RHDC.^[2]

In June 2009, R.H. Donnelley and its subsidiaries, Inc. filed for bankruptcy.^[3] In February 2010, R.H. Donnelley Corporation emerged from bankruptcy as Dex One Corporation.^[4]

On February 1, 2010, the New York Stock Exchange (NYSE) started trading 50 million Dex One Corporation shares under the "DEXO" ticker symbol.^[5]

Today

Dex One Corporation is a leading marketing services company that helps local businesses reach their potential customers. Locally based marketing consultants offer personalized marketing consulting services and exposure across a broad network of local marketing products, including print, online and mobile yellow pages and search solutions, as well as major search engines.^[6]

See also

• Dex Media
• R. H. Donnelley Publishing & Advertising
• RR Donnelley - otherwise unrelated company founded by the father of Reuben H. Donnelley

References

1. ^ "R.H. Donnelley to Acquire Business.com Inc.". http://phx.corporate-ir.net/phoenix.zhtml?c=74700&p=irol-newsArticle&ID=1031378. Retrieved 2007-10-17. 
2. ^ "R.H. Donnelley Stock to Trade Over the Counter". http://phx.corporate-ir.net/phoenix.zhtml?c=74700&p=irol-newsArticle&ID=1240022. Retrieved 2009-01-16. 
3. ^ "Business.com Owner Files for Bankruptcy". Domain Name Wire. June 2nd, 2009. http://domainnamewire.com/2009/06/02/businesscom-owner-files-for-bankruptcy/. Retrieved 2009-06-18. 
4. ^ http://www.businessweek.com/ap/financialnews/D9DJCVS80.htm
5. ^ http://www.businessweek.com/ap/financialnews/D9DJCVS80.htm
6. ^ http://finance.yahoo.com/news/RH-Donnelley-Emerges-From-prnews-2446147503.html?x=0&.v=1

External links

• Dex One Corporate Website