- Cruel (song)
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"Cruel" 
Single by Dane Rumble from the album The Experiment Released 23 November 2009 (digital) Format Digital download Genre Electropop, dance-pop, rap Length 3:52 (non-rap version)
4:04 (rap version)Label Rumble Music/Warner Writer(s) D. Rumble, S. King, T. Reeder Certification Platinum (RIANZ) Dane Rumble singles chronology "Don't Know What to Do"
(2009)"Cruel"
(2009)"Everything (Take Me Down)"
(2010)The Experiment track listing "Live a Lie"
(4)"Cruel"
(5)"Gonna Be Mine"
(6)"Cruel" is a pop rock track by New Zealand singer Dane Rumble.[1] "Cruel" is the third solo single by Rumble, which was released as a digital download single on November 23, 2009. "Cruel" has became Rumble's third consecutive top 20 hit in New Zealand, peaking at #3 on the Official New Zealand Singles Chart. The single was certified Platinum on 22 March 2010, selling over 15,000 copies.
Contents
Single information
Rumble announced he had shot the music video for his new track on Tuesday 6 October, a week later he confirmed that the title would be "Cruel" and would be added to radio stations over the next few weeks.[2] It was sent to Australian contemporary hit radio on February 21, 2011.[3]
Rumble previewed "Cruel" on the C4TV Weekend Countdown.[4]
The artwork for "Cruel" was shown on Dane Rumble's official MySpace page on November 17.
After 8 weeks on the singles chart, on January 20, "Cruel" climbed to #5, making it Rumble's first solo top 5 hit in New Zealand. On January 27, "Cruel" further climbed to #3 and was certified Gold, selling over 7,500 copies. On February 15, Rumble released the Starving DJs remix of "Cruel" with alternative cover art. On March 22, 2010, "Cruel" was certified Platinum for selling over 15,000 copies throughout New Zealand.
Promotional events
- 20/11/09 - The Edge Morning Madhouse Interview
- 22/11/09 - 'Cruel' Music Video Premier C4TV
- 05/12/09 - Perry Arena Gig
- 05/12/09 - C4 Non-Stop Gig, Powerstation
- 12/12/09 - Juice Bar, Windsor Castle Gig
- 29/12/09 - Rhythm & Vines Concert
- 30/12/09 - Highlife Gig, Matakana
Music video
The video was directed by Ivan Slavov who also directed "Always Be Here" and "Don't Know What to Do".[citation needed] It was released at the iTunes Store on 14 December 2009. The music video is about a man who left the girl of his dreams behind on earth. Through the video he declines every way she tries to contact him. At the end of the video when the girl arrives on the space ship she finds the man fleeing. In between these clips Dane Rumble and his band are seen singing and playing the instruments in space.
Chart performance and certification
Chart (2009) Peak
positionNew Zealand Singles Chart[5] 3 Country Certification Sales New Zealand[6] Platinum 15,000+ References
- ^ "Dane Rumble Goes Solo". Yahoo! Music NZ. http://new.nz.music.yahoo.com/blogs/rapitup/42/dane-rumble-aka-kid-deft-from-fast-crew-goes-solo. Retrieved 2009-02-17.
- ^ http://www.myspace.com/Danerumble Official New Zealand Music charts
- ^ "Dane Rumble – Cruel (HUS/UMA)". The Music Network (Peer Group Media) (824). 21 February 2011. http://www.themusicnetwork.com/music-releases/singles/2011/02/21/issue-824/DANE-RUMBLE--Cruel/. Retrieved 17 June 2011.
- ^ http://www.youtube.com/watch?v=aTkXzABjuOM
- ^ http://charts.org.nz/showitem.asp?interpret=Dane+Rumble&titel=Cruel&cat=s
- ^ "Latest Gold / Platinum Singles". RadioScope. http://www.radioscope.net.nz/index.php?option=com_content&task=view&id=77&Itemid=63. Retrieved 23 March 2010.
Studio albums The ExperimentSingles "Always Be Here" · "Don't Know What to Do" · "Cruel" · "Everything (Take Me Down)" · "Takes Me Higher" · "What Are You Waiting For?"Related articles Categories:- 2009 singles
- Dane Rumble songs
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