- Cravendale
-
Cravendale is a brand of milk produced by Arla Foods.
Contents
Product Characteristics
Cravendale milk is filtered before high temperature pasteurization to remove pathogens. This process gives the product an extended shelf life (ESL) for which a premium is charged. [1] Cravendale milk is accredited by the British Dental Health Foundation as a healthy drink for teeth.[2]
Marketing Campaigns
Cravendale milk is marketed in distinctive opaque plastic packaging.
In 2007 Cravendale launched a UK TV campaign featuring Pirate, Cyclist and Cow, created by Wieden + Kennedy and animated by Pic Pic Andre.[3]
In 2008 Cravendale relaunched the Milk Matters website, which was created in Adobe Flash with the Box2D physics engine.
For 2008's International Talk Like a Pirate Day Cravendale created an iPhone application which included a pirate sentence creator, as well as a pirate radio that played tracks such as 'Seagulls & Alcohol' by Oa-Seas and 'Arrgh You Lonesome Tonight' by Elvis Presley.[4]
In 2011 Cravendale launched a new TV campaign called Cats With Thumbs featuring Bertram Thumbcat as its main protagonist.
See also
References
External links
Categories:- Brand name beverage products
- Brand name food products stubs
Wikimedia Foundation. 2010.
