- Communication Arts Guild
-
Communication Arts Guild or CAG is an organisation dedicated to Indian Advertising Industry and encouraging budding artists. It serves as an example of the high quality of work done in Visual Communication today. Located in Mumbai, this is the only organisation which has the complete record of the growth of Indian Advertising[1] since Independence.
Communication Arts Guild 
The Registered Logo of CagType Indian Communication Arts Legal status Active Headquarters 1/4, Malhotra House, Walchand Hirachand Marg, Fort, Mumbai, India Website Live on 24th March 2011 Contents
History
Cag was founded in 1948. It created its own Constitution, in 1950, registered under the Indian Societies Registration Act XXI of 1860. The vision was to create a networking platform within the fraternity of Visual Communication Industry.
Cag Awards
Cag Student Awards - The Cub Trophies
Cag Trophy 220px Awarded for Excellence in Communication Arts and Design in India.
The award has a cog wheel representing an eye for perception. The upward representation is that of a wing in flight, an idea taking off, also representing the hand, an important tool to create and design.
Presented by Communication Arts Guild Country India First awarded 1950 It is held annually after the end of the academic year, with a lot of fanfare [2] where art students from various design colleges submit their design projects. Art students in their Final Years are awarded with the prestigious Cag trophies. The awards initially used to be certificates, however around mid 1960s, prizes were upgraded to Cag Trophies. There were also a few Running Trophies awarded by the regular sponsors.
They have the following categories:
Cub Illustrator of the Year
Cub Digital Illustrator of the Year
Cub Typographer
Cub Copywriter
Cub Photographer
Cub Visualiser
Cub Art Director
Cub Filmmaker
Cub 3D Designer
Cub 3D Craftsman
The Best FMCG Campaign
Young Cag - The Best Student
Cag Sponsorships
Pre-final year Art students submit their work and those with good potential are awarded scholarships to encourage to perform equally well in their final years and bag the Young Cag Trophies.
Cag Guru of the Year
The Award of the Cag Guru of the Year started in 2006 in a sincere endeavour to honour not the fruits of the industry but also the roots who cultivated, nurtured and encouraged this new cult of designers.
2005-2006 - Mr. Ranjan Joshi
2006-2007 - Mrs. Vidya Joshi
2007-2008 - Mr. Vinay Saynekar
2008-2009 - Mr. Vinay Saynekar
2009-2010 - Mr. Vinay Saynekar
2010-2011 - Mrs. Radha Vaishali Ambekar
Cag Hall of Fame
Cag started the tradition of honouring stalwarts from the Industry for their lifetime achievements in the year 1980. Cag has acknowledged the following outstanding professionals whose works have marked significant milestones in the advertising industry.
1980-1981 - Late Mr. P.N.Sharma, Late Mr. S.Das Gupta and Mr. Umesh Rao
1981-1982 - Late Mr. Waghulkar
1982-1983 - Late Mr. Kishore Parekh and Late Mr. Victor Fernandes
1983-1984 - Late Mr. Mitter Bedi and Mr. Hasan Taj
1984-1985 - Mr. Nagendra Parmar and Mr. R.R.Prabhu
1985-1986 - Mr. Kersy Katrak
1986-1987 - Late Mr. Frank Simoes
1987-1988 - Mr. Alyque Padamsee
1988-1989 - Mr. Arun Kolatkar
1989-1990 - Mr. R K Joshi
1990-1991 - Late Mr. Vilas Bhende
1991-1992 - Mr. Sylvester DaCunha
1992-1993 - Mr. Ivan Arthur
1993-1994 - Mr. Brendan Pereira
1994-1995 - Mr. Mohammad Khan
1995-1996 - Mr. Ravi Paranjpe [3]
1996-1997 - Mr. Ram Mohan
1997-1998 - Mr. Avinash Godbole
1998-1999 - Late Mr. Ravi Gupta
1999-2000 - Mr. Gerson da Cunha
2000-2001 - Mr. Sudarshan Dheer [4][5]
2001-2002 - Mr. S.A.Sabir
2002-2003 - Mr. Panna Jain
2003-2004 - Mr. Arun Kale
2004-2005 - Mr. Samir Khanzode
2005-2006 - Mr. Kamlesh Pandey
2006-2007 - Mr. Viru Hiremath
2007-2008 - Mr. Piyush Pandey
2008-2009 - Ms. Sheila Syed
2009-2010 - Late Mr. Bhai Patki
2010-2011 - Dr. Roby D'Silva
Cag Shield Cricket Tournament
The Cag Shield[6] is a cordial play of short matches between different agencies within the advertising fraternity. Cag developed a connection with individual designers by the awards and workshops or seminars but they wanted to grow bigger. To get agencies' interaction,[7] with each other and Cag, they started this sporty tradition and is continuing even today. This brings the agencies[8] to interact and open up to each other in a group activity apart from advertising.
Cag Annuals
First published in 1950, Cag Annuals were design magazines published yearly. They showcased advertising works in that particular year and also mentioned the Cag winners, Hall of Fame and Young Cags of that year. They also had the photographic record of the events in that year, especially the award show. These are the most precious records on Indian Advertising.
Committee
The Present Committee
President
Mr. Samir Khanzode
Vice President
Mr. Gangadharan Menon
Secretary
Mr. Sunil Mahadik
Treasurer
Mr. Gopi Kukde
Other Members
Mr. Brendan Pereira
Mr. Ranjan Joshi
Mr. Sachin Puthran
The First Committee
The first Cag Committee Members in 1950, as per the Constitution of Cag were:
- S Das Gupta
- M Umesh Rao
- Ratan Batra
- V N Adarkar
- P G Pradhan
- R H Willis
- S M Pandit
- Victor Fernandes
- T S Mani
- D B Anand
Trivia
- The first Annual Exhibition of Cag was from 20 to 30 March 1950 at Sir Cowasji Jehangir Hall. The four categories were illustrations, layouts, posters and logotypes.
- Cag was founded in 1948. It was then called Commercial Artists Guild.
- The first lady in the Cag committee as Vice President was Elsie Nanji.
- The first Cag Annual printed in color was the Issue of 1987-88
- The Cag Hall of Fame started in 1980. It was then known as the Cag Roll of Honour.
- Sylvestar Da Cunha was inducted into the Cag Hall of Fame in 1992. Interestingly after 8 years, his brother Gerson Da Cunha was also honoured by Cag Hall of Fame.
- The longest serving President of Cag was Mr. Brendan Pereira from 1977-1993. He still continues to be one of the Committee Members.
- The Cub Trophies, started in 2000 when Cag decided to Award Art and Design Students and Institutions.
- The Cag Guru of the Year started in 2006. The first teacher to get honoured Prof. Ranjan Joshi of Empire Institute. Interestingly the year after that, the same award was given to his wife Mrs. Vidya Joshi of Sir J J Institute of Applied Art.
Cag goes Digital
The newest venture of Cag is its entry into cyber space. Cag wants to grow out of its Office and reach out to a larger audience. Cag has a Facebook fan page which aims at creating an interconnected network of creative professionals, agencies and students of the field of Communication Design. The official website is a revolutionary step in Indian Advertising Communities and shall be launched soon.
References
- Cag Winner – Amar Deb (Channel V)
- Cag Award in 1993 & 1998 – Achyut Palav
- commercial&sort=alpha,desc Cag award winner – Vishal Solanki
- Cag designer of the year 1998 – Ram Sinam
- Cag Award Winner - International Gallerie, the magazine
- Larry Grant cofounded T&PD Committee at AAAI with late Govind Sajnani of Cag
- ART00001.html Yearly Participation in Cag Awards
- Cag Award Night
- ^ "Mediatrends-TV Media". Mediaware-infotech.com. 2003-09-08. http://www.mediaware-infotech.com/newsletter/Str_indiad.htm. Retrieved 2010-09-26.
- ^ "S h i a m a k". Sdipa.com. http://www.sdipa.com/showbiz/shows/archives.asp. Retrieved 2010-09-26.
- ^ "Ray Art Gallery". Ray Art Gallery. http://www.rayartgallery.com/view-artist-profile.php?artid=18. Retrieved 2010-09-26.
- ^ "Sudarshan Dheer - Biography, Works, Interview, etc. at Design in India". Designinindia.net. http://www.designinindia.net/design-thoughts/masters/sudarshan-dheer/biography.html. Retrieved 2010-09-26.
- ^ "Icograda". Icograda. http://www.icograda.org/members/members/member_list838.htm?cur_img=2. Retrieved 2010-09-26.
- ^ "> News > Company Briefs > Vyas Giannetti to revamp prestigious CAG Shield Cricket Tournament". afaqs!. http://www.afaqs.com/news/company_briefs/index.html?id=12120_Vyas+Giannetti+to+revamp+prestigious+CAG+Shield+Cricket+Tournament. Retrieved 2010-09-26.
- ^ "> Media, Advertising & Marketing Watch > Vyas Giannetti to revamp CAG Shield Cricket Tournament". Indiantelevision.com. 2007-02-03. http://www.indiantelevision.com/mam/headlines/y2k7/feb/febmam8.htm. Retrieved 2010-09-26.
- ^ http://www.indiantelevision.com/release/y2k7/feb/febrel64.htm
- ^ Pankaj Solanki. "AD Legends,India,Advertising legends,advertising saga,Advertising founders,Adver". Advertising.indiabizclub.com. http://advertising.indiabizclub.com/info/ad_legends. Retrieved 2010-09-26.
External links
Categories:- Indian design
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