Kersy Katrak

Kersy Katrak (1936–2008) was a legendary
Indian advertising man [cite news
title = Flamboyant Adman: Remembering Kersy Katrak
author = Vikram Doctor
publisher = Economic Times
url = http://economictimes.indiatimes.com/ET_Features/Brand_Equity_/Flamboyant_Adman_Remembering_Kersy_Katrak/articleshow/2684449.cms
date = 9 Jan, 2008,
accessdate = 2008-09-23] and poet in the 1970s. He revolutionized Indian advertising when he founded the iconoclastic Mass Communication and Marketing in 1965, where he gave great leeway to creatives, and managed to attract an enormous talent pool including
Ajit Balakrishnan, Sudarshan Dheer, Veeru Hiremath, Ravi Gupta,Panna Jain, Arun Kale, Anil Kapoor, Mohammed Khan, Arun Kolatkar, Arun Nandaand Kiran Nagarkar [cite news
title = Obituary: Here’s to you, Kersy Katrak. A tribute
author = Anand Halve
url = http://groups.google.com/group/goajourno/browse_thread/thread/6d68b0e943343476?pli=1
date = January 02, 2008
accessdate = 2008-09-23] .

He wrote two collections of verse, "A Journal of the Way" and "Diversions by the Wayside", in 1969, and was anthologized in several collections.

References