Clarksons Travel Group

Clarksons Travel Group was a package tour operator in the UK during the 1960s and early 1970s. The company ran into financial difficulties and was taken over by its major supplier of air travel, Court Line. However, after two years, on 15 August 1974, the company collapsed with at least £7m owing to 100,000 holidaymakers and possibly at least twice as much^[1].

Ethos

The company was based appropriately in Sun Street in the City of London^[2]. It specialised in cheap package holidays which included accommodation, full or half-board and air transport from the UK to the holiday destination.

Destinations were usually Spain, Portugal, Italy, Cyprus and Greece. A typical example was £50 with full-board in Palma, Majorca for 14 nights^[1].

Air travel

Clarksons had an air terminal on the north side of Finchley Road, London, NW3, close to the junction with Frognal Lane. This was used for transport to Luton Airport, the main airport served by Court which was Clarkson's main air transport supplier.

Court eventually had to step in and bail out the company when it went into financial difficulies as it was their largest customer. The collapse was referred to recently as the most spectacular failure in package holiday history^[2], not even surpassed by the subsequent failures of Laker Airways in 1982 and Intasun in 1991. Flight International magazine estimated that in the five years before the collapse, eight million holidays had averaged £1 below cost^[1].

Flight International stated that the marketing of airline seats with Mediterranean hotels had given millions of ordinary people holidays once available only to the privileged and that the collapse was: the inevitable consequence of continuing to see £25 flights for £20 and less^[1]. This was compounded by high inflation, a sinking pound, doubled fuel prices and coups in Portugal, Cyprus and Greece^[1]. On top of this was the three-day week in the key booking period. A takeover of their competitor Horizon Holidays^[3] failed to protect bookings^[1].

Flight International added that the UK's Civil Aviation Authority (CAA), headed at the time by Lord Boyd-Carpenter must bear some responsibility for the Court's and Clarksons' collapse and asked questions such as how interlocking companies were related. It also stated that the information should be public, as in the USA^[1]. It also criticised Peter Shore, the Secretary of State for Trade at the time, for continuing the government policy of secrecy, financial unprofessionalism and hiding behind the Civil Aviation Act of 1971.

Political repercussions

The Trade Minister, at the time, Tony Benn assured customers that none would lose money as a result of the collapse, perhaps mindful that a second General Election in 1974 was likely, as indeed it turned out. All eventually had their money returned^[1].

Clarksons held an Air Travel Organisers' Licensing (ATOL) licence and were therefore theoretically covered by their insurance bond. Unfortunately, although the 35,000 passengers stranded abroad were repatriated, there was insufficient funds for the 100,000 whose holidays had been paid in advance^[4].

Accidents

On Friday evening, 3 July 1970, a Clarksons chartered Dan Air de Havilland Comet, registration G-APDN, en-route from Manchester to Barcelona deviated from the intended course and crashed into high ground at Sierra Del Montseny, Gerona in northern Spain. The aircraft was destroyed by impact and subsequent ground fire. There were 3 flight crew, 4 cabin crew and 105 passengers aboard. All occupants suffered fatal injuries. It was the Dan Air's first fatal accident killing fare-paying passengers^[5][6]. The Dan Air G-APDN Air Crash Memorial is in Padiham, Lancashire.

References

1. ^ ^{a b c d e f g h} ""The Court failure" - Flight International, 22 August 1974, IPC Transport Press Ltd". http://www.flightglobal.com/pdfarchive/view/1974/1974%20-%201207.html. Retrieved 16 January 2010. 
2. ^ ^{a b} ""It's survival of the fittest in this industry" - personal recollection by Frank Barrett, Travel Editor, The Mail on Sunday, 29 August 2008,". Daily Mail (London). http://travelblog.dailymail.co.uk/2008/08/its-survival-of.html. Retrieved 16 January 2010. 
3. ^ "Flight to the Sun, Travel weekly 23 April 2001". http://www.travelweekly.co.uk/Articles/2001/04/25/15341/packaging-history-into-a-right-riveting-read.html. Retrieved 18 January 2010. 
4. ^ Civil Aviation Authority History of ATOL
5. ^ "Dan Air, air crash, northern Spain, Friday, 3 July 1970". http://aviation-safety.net/database/record.php?id=19700703-0&lang=en. Retrieved 19 January 2009. 
6. ^ "BBC On this day, Friday, 3 July 1970". BBC News. 3 July 1970. http://news.bbc.co.uk/onthisday/hi/dates/stories/july/3/newsid_2492000/2492087.stm. Retrieved 19 January 2009.