Now and Later

Loose Now and Laters

Now and Later is a brand of fruit-flavored taffy-like product which is organized into squares packaged in colorful paper. The candy is sold in packages containing 3 plastic-wrapped packs of 6 Now and Laters each, with each plastic-wrapped pack containing a different flavor. It is also sold in smaller individual flavor packs, typically six in each for as little as 25 to 30 cents.

"Hard 'N Fruity Now and Soft 'N Chewy Later," the slogan found on each square's wrapping, replaces "Eat Some Now. Save Some for Later." Now and Laters are initially tough to chew when placed in the mouth, but eventually soften and resemble taffy. There are notable exceptions. Typically, banana and vanilla Now and Laters start out soft unless they've been on the shelf for too long.

These type of candies do not last long after prolonged exposure to air due to the moisture of the content within, and the air will continuously build up, causing harder and harder layers to form. A shelf life of no later than one month is recommended.

History

Now and Laters were originally introduced in 1962 by Phoenix Candy Company. The company was originally located in the Sunset Park neighborhood of Brooklyn, in New York City. The original Now and Laters' colors were red, green and blue. The company merged with Leaf in 1983, and sold it to Nabisco in 1992. Now and Laters are currently produced by Farley's & Sathers which bought it in 2000 following Kraft/Philip Morris acquisition of Nabisco. Throughout its lifetime, Now and Laters have added many new flavors. Twenty-four flavors are currently available.

Flavors

Apple Apple gum Banana Banana/Strawberry split Black Radberry (raspberry) Blue Radberry Bubble Gum Cherry Cherry Apple Cherry/Apple Split Cherry/Limeade split Chocolate Cotton Candy Grape Green Tingleberry Hulaberry

Lemon/Berry Split Lime Mango Melon Mystery Mix Orange Peach Smash Peppermint Pineapple Rainbow Raspberry Red Radberry Red White and Blueberry Rum Caramel Sour Soft (Orange, Strawberry, Raspberry) Strawberry Thriller Tropical Lemonade Tropical Punch Vanilla Watermelon

External links

• Farley's & Sathers product page