Jujyfruits

Jujyfruits are a firm, chewy, gumdrop-like starch-based candy manufactured in the United States by Heide Candy Company, a subsidiary of Farley's & Sathers Candy Company, Inc..

Description

The Jujyfruits shapes are Pineapple, Tomato, Raspberry, Grape Bundle, Asparagus, Banana, and Pea Pod. The banana shape is stamped with "HEIDE." Fruity flavors include raspberry, licorice, lime, orange, and lemon.

Fresh Jujyfruits are soft and gooey. However, they are famous for hardening with age, or when chilled. The candy is extremely chewy, leading to many people's love, and hate, towards Jujyfruits.

In January 1999, Hershey changed the Jujyfruits formula in response to a customer survey that found mint was not a popular flavor. Mint was dropped and changed to lime.

Ingredients

According to [http://www.oldtimecandy.com/jujyfruits.htm Old Time Candy] , one of the basic ingredients of both Jujubes and Jujyfruits is "Ju-ju gum." This is supported by the fact that the original Jujubes box lists "natural gum" as its first ingredient. As of 2007, the ingredients listed on Jujyfruits boxes are:
*Corn syrup,
*Sugar,
*Modified and Unmodified Cornstarch,
*Natural and artificial flavors,
*White mineral oil,
*Carnauba wax,
*Caramel Color, and
*Artificial colors (Yellow 6, Blue 1, Yellow 5 & Red 40),

History

The Henry Heide Candy Company was founded in 1869 by Henry Heide, an immigrant from Obermarsberg, Westphalia, Germany.

Jujyfruits began production in 1920, gaining popularity in movie theaters along with Heide's other gummy candy, Jujubes. They became renowned nationwide for their hard, break-glass texture.

On December 13, 1931, Henry Heide died in New York City. His grandson Philip joined the Henry Heide Co. in 1964, rising through the ranks from sales manager/bakery and marketing and merchandising manager to executive vice-president. Heide constructed a new factory in New Brunswick, New Jersey in 1965.

In 1995, Philip sold Henry Heide, Inc., to Hershey Foods Corporation. In 2002, Farley's & Sathers Candy Co., Inc. acquired the Heide brand products, including Jujyfruits, from Hershey Foods. The terms of the deal were not disclosed.

Cultural references

In a May 19, 1994, "Seinfeld" episode ("The Opposite"), Elaine Benes is waiting in line at a movie theater when she hears that her boyfriend has been hospitalized. He breaks up with her after seeing that she bought a box of Jujyfruits first rather than immediately rushing to see him. When Jerry asks why she didn't just eat the Jujyfruits in the cab, she replies, "Because I got popcorn too, and I ate that first." Later in the episode, she loses her job when she is unable to deliver a crucial message to her boss because her mouth is full of Jujyfruits, ruining a business merger that would have saved her company from bankruptcy. When Jerry asks her why she keeps letting Jujyfruits hinder her like this, she responds tearfully, "Because it's Jujyfruit... I like them!"

Eddie Murphy Raw references Jujyfruits in a part of his act about an altercation between a short Italian-American and a larger African-American.

Also, Robert De Niro's character Travis Bickle from Taxi Driver, mentions them to the movie theater attendant, saying "You have any Jujus? They last longer."

In the book, "So B. It" by Sarah Weeks, many references to Jujyfruits are made. The main character, Heidi, has a mentally challenged mother who is fond of Jujyfruits and names Heidi after the company name, "Heide".

ee also

*Jujubes

References

* [http://www.farleysandsathers.com/products_heide.htm Farley's and Sathers Candy Company Inc.]
* [http://www.candywrappermuseum.com/heidepromos.html Heide Promos] , courtesy of the Candy Wrapper Museum.
* [http://www.findarticles.com/p/articles/mi_m0EUY/is_26_8/ai_88824888 Hershey Foods Corp and Farley's & Sathers Candy Company have announced the successful completion of the sale of a group of Hershey's non-chocolate confectionery candy brands] , Business Briefs, Food & Drink Weekly, July 1, 2002.
* [http://www.couchpotatotrivia.com/tv/seinfeld/episode.asp?season=5 Seinfeld Episodes] , The Opposite, Episode 22, Season 5.
* [http://members.aol.com/pgrsel4/season5.htm#86 Seinfeld Season 5] .
* [http://www.nbc4.com/answerstoaskliz2000/1165860/detail.html Jujyfruits and Car Maintenance] , Answers to Ask Liz 2000.
* [http://www.oldtimecandy.com/jujyfruits.htm Old Time Candy]