Fruit Stripe

Fruit Stripe is an artificially and naturally flavored fruit chewing gum that is notorious for its strong but fleeting flavor. It is packaged in zebra wrappers, and every stick now comes with one or more temporary tattoos. Fruit Stripe is the only gum with painted-on stripes. [http://www.farleysandsathers.com/About/WhoWeAre.asp?BrandID=4]

Fruit Stripe gum was invented by James Parker and launched in the early 1960s as an extension of the Beech-Nut gum line. Farley's & Sathers Candy Company, Inc. acquired Fruit Stripes in 2003 from Hershey Foods Corporation.

Yipes is the name of Fruit Stripe's zebra mascot. Wrappers contain tattoos of Yipes inline skating, hang gliding, playing basketball, bicycling, snowboarding, surfing, playing soccer, and playing tennis. In the 1980s or 1990s, Yipes was molded into a plastic zebra that was used as a promotional tool for Fruit Stripe. The zebra models currently value at approximately $30-$50 in collector marketplaces.

In 1996, Fruit Stripe gave five cents from the sale of each Jumbo Pack and Variety Multipack to the World Wildlife Fund, totaling up to $100,000, for the preservation of endangered animals and their habitats. [http://www.farleysandsathers.com/About/WhoWeAre.asp?BrandID=4]

The Beastie Boys compared their band's "flavor" to Fruit Stripe on their song B-Boy Bouillabaisse on the album Paul's Boutique.

Fruit Stripe was referenced in the Family Guy episode, "Play It Again, Brian," the tenth episode of its 6th season.