Brach's Confections ( IPA|/bɹɑks/; rhymes with "socks") is a
candyand sweets company which produces and invented many modern icons of the sugary world; it is headquartered in Dallas, Texas. In November 2007, Brach's Confections was sold to Farley's & Sathers Candy CompanyCitation | publication-date = 2007-11 | title = Farley's & Sathers acquires Brach's | series = Candy & Snack Business | url = http://findarticles.com/p/articles/mi_hb5832/is_200711/ai_n23801612 | accessdate = 2008-07-27 and the corporate office moved to Round Lake, Minnesota.
Brach's Confections was founded in 1904 by
Emil J. Brach, a son of German immigrantswho had recently invested in a candy factory which had failed.cite web | url= http://www.farleysandsathers.com/About/WhoWeAre.asp?BrandID=9 | accessdate= 2008-07-27 | title= Brach's Confections, Inc. | publisher= Farley's & Sathers Candy Company, Inc. He decided that he could do a better job of it himself, opening a candy store and factoryin Chicago.
The company is also credited with inventing several marketing techniques, such as barrel displays, glass candy counters, and the adaptation of old general store-type bulk purchasing to modern
supermarkets with "pick-a-mix", a self-serve set of open candy containers which allows customers to scoop candy into bags to be sold by the pound.
The company was sold in 1966 to
American Home Products, becoming the Brach's division of that company. In 1987, the Brach's division was bought by Jacobs Suchard. Jacobs Suchard was sold in 1990 to Phillip Morris"except" for Brach's, which was retained by Klaus J. Jacobsin the transaction.
A portion of the original factory posed as Gotham General Hospital and was imploded in 2007 for a scene in the 2008 film " The Dark Knight".
The company's first product was
caramels, which it produced through a process which allowed it to underprice competition, creating a large demand. This product is still a company mainstay to the present day. Now they sell many sweet candies.
Brach's Rocks were a pebble-shaped candy introduced in 1992.Citation | last = Jorgensen | first = Janice | publication-date = 1993 | title = Encyclopedia of Consumer Brands | edition = 3 | publication-place =
Detroit, Michigan| publisher = St. James Press | page = 68 | isbn = 9781558623361 | oclc = 32739665 They had the coloring and appearance of granite, with fruity, chewy centers.
They were advertised in commercials by a
dinosaurcharacter named Rocky D, "Dinosaur Extraordinaire", who was shown popping them into his mouth. Rocky D wore sunglassesand a red jerseywith the letters BR on it. Kids' love of dinosaurs was the inspiration for this character and candy.Citation | last = Davis | first = Sue | publication-date = 1993-04-15 | title = New Candy Geared for the "Sour-Tooth" | series = Prepared Foods | publication-place = Chicago, Illinois| publisher = Gorman Publishing Company | oclc = 10665942 | url = http://findarticles.com/p/articles/mi_m3289/is_n5_v162/ai_14123545 | accessdate = 2008-07-27 Laughing Dog developed the dinosaur character and the graphics.Citation | last = McKenna | first = Anne T | publication-date = 2000 | title = Digital Portfolio: 26 Design Portfolios Unzipped | publication-place = Gloucester, Massachusetts| publisher = Rockport Publishers | page = 111 | isbn = 9781564964670 | oclc = 43840508 The package had transparent panels so those looking at the packages in a store could see the rocks inside.cite web | url= http://www.ifreelance.com/provider/portfolio/detailview.aspx?providerid=9373&sampleid=21953 | title= bluesinkdeep design Portfolio | accessdate= 2007-07-27 | publisher= ifreelance.com
Brach's Rocks were frequently advertised in
Ren and Stimpycomics.
* [http://www.farleysandsathers.com Official website]
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