Watch Your Own Heart Attack

Watch Your Own Heart Attack

"Watch Your Own Heart Attack" is a two-minute public-information film advertisement produced by the British Heart Foundation, starring Stephen Berkoff, which illustrates how it feels to have a heart attack. It was first shown on ITV1 on 10 August 2008. is filmed from the subjective perspective of the heart attack victim. Jon Williams, chief creative officer at Grey London, has commented that when researching ideas for the spot, someone observed, "what you really need to do is give everyone in Britain a heart attack," which is what the film aims to achieve through its use of subjective point of view.

A British Heart Foundation spokesman said the film aims to alert people to call 999 as soon as they experience heart attack symptoms and not to dismiss them as being caused by a minor problems.

Advertising campaign

A billboard advertising campaign was launched across the UK in the weeks running up to the showing, while personalities such as Angela Rippon, David Cameron, Ainsley Harriott and Jeremy Kyle gave their backing to the film.cite news|url=|title=Tune In To 'Watch Your Own Heart Attack' — British Heart Foundation Urges Nation Not To Miss Two Minute TV Event, UK|work=Medical News Today|format=Web|publisher=MediLexicon International Ltd|date=2008-07-28]

The viewing figures for the film were 6.5 million, which is higher than the 6.1 million that the episode of "Midsomer Murders", during which the film ran, received. [cite news|url=|title=Heart Attack Ad Break Watched by More Than Six Million|work=Brand Republic|format=Web||date=2008-08-11]

See also

*British Heart Foundation


External links

* [ British Heart Foundation] – Official site (with Video clip and caption: "Watch this film and together we could save the life you love: The most important two minutes you'll ever see.")

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