Main Line Broadcasting

Main Line Broadcasting

Main Line Broadcasting is an American media company, based in Philadelphia, Pennsylvania. Main Line Broadcasting owns 19 radio stations in four markets in the United States. The company is run by CEO Dan Savadove, a veteran Philadelphia broadcaster. Main Line is backed by the Arlington Capital Group, a private equity company.

Main Line's operating strategy is to purchase and operate radio stations in mid-size Arbitron markets, generally those ranked between 50 and 150 in Arbitron's market size list.

History

Main Line's first acquisition was Dame Broadcasting's 5-station group in Hagerstown, Maryland in August 2005. In December 2005, Main Line purchased four stations from MainQuad Broadcasting in the Richmond, Virginia market.

In May 2007, Main Line doubled in size with the purchase of ten stations from Radio One in the Louisville, Kentucky and Dayton, Ohio markets. In October 2008, it downsized its Louisville, Kentucky cluster as part of company-wide budget cutting. In doing so, the entire WLRS airstaff was released. WLRS retained its rock format.

Stations

DMA Market Station Frequency Branding Format
53 Louisville, KY WGZB-FM 96.5 B96.5 Urban
WDJX-FM 99.7 99.7 DJX CHR
WMJM-FM 101.3 Magic 101.3 Urban AC
WXMA-FM 102.3 102.3 The Max Hot AC
WLRS-FM 105.1 105.1 FM TALK Talk
56 Richmond-Petersburg, VA WLFV-FM 93.1 93.1 The Wolf Southern Country
WWLB-FM 98.9 98.9 Liberty Variety Hits
WARV-FM 100.3 Big Oldies 107.3 Oldies
WBBT-FM 107.3
60 Dayton, OH WROU-FM 92.1 92.1 WROU Urban AC
WGTZ-FM 92.9 Fly 92.9 Variety Hits
WCLI-FM 101.5 Click 101.5 Modern Hit Music
WDHT-FM 102.9 Hot 102.9 Rhythmic Contemporary
WING-AM 1410 ESPN 1410 Sports
166 Hagerstown, MD-
Chambersburg, PA
WQCM-FM 94.3 94.3 WQCM Rock
WIKZ-FM 95.1 Mix 95.1 Adult Contemporary
WDLD-FM 96.7 Wild 96.7 Rhythmic CHR
WCHA-AM 800 True Oldies 96.3 Oldies
WHAG-AM 1410
W243CP 96.3