- Beer in the Philippines
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Beer in the Philippines is managed by two breweries: San Miguel Corporation, which produces San Miguel Pale Pilsen, the most popular beer in the country and Asia Brewery, the second-largest brewery in the country.
Beer is the most consumed alcoholic beverage in the Philippines and amounts for a 70% share of the domestic alcoholic drinks market in terms of volume during 2005. Between 2003 and 2004, the Philippines showed the fastest growth rate in the world of 15.6%. With a consumption rise from 1.22 to 1.41 million liters, it was the 22nd largest beer market in the world in 2004.[1] A Filipino will drink an average of nearly 20 litres of beer a year.[2][2]
Contents
History
Under a royal grant from Spain, Enrique Barretto y de Ycaza opened La Fabrica de Cerveza de San Miguel, Southeast Asia's first brewery, on September 29, 1890 at 6 Calzada de Malacañang in Manila, near the Palace of the Governor-General of the Philippines.[3] The trade-name San Miguel, originates from the local brewery of San Miguel, Barcelona, Spain. He named the company after the section of Manila in which he lived and worked.
Barretto was soon joined by Pedro Pablo Roxas, who brought with him a German brewmaster, Ludwig Kiene, as technical director. San Miguel's brew won its first major award at 1895's Philippines Regional Exposition. After six years of operation, the fledgling brewery was outselling imported brands five to one. At the outbreak of World War I, San Miguel was exporting its beer to Hong Kong, Shanghai and Guam. The company was incorporated in 1913.
Economy
In general the alcoholic drinks market in Philippines showed a dramatic volume growth in 2007 and beer was a large contributor to that growth. The major beer producer, San Miguel Corp, developed a strong marketing campaign to increase drinking by consumers in the Philippines. San Miguel Corp continued to be the leading player and the key manufacturer in 2007, with the smaller and emerging brewers trying to grab a share of the market. Domestic beer remained one of the most popular alcoholic drinks in 2007 and sari-sari stores and independent food stores continued to be the main outlets. There are also establishments that are called "beerhouses" which could be described as a cross between a bar and a restaurant.[4] Despite the current uncertain outlook for the Philippines' economy, consumption and sales of alcoholic drinks are projected to expand positively during 2008. With increasing disposable incomes, a young demographic population will evolve. This, together with the emerging influence of Western drinking and pub culture, will collectively act to positively increase alcoholic drinks in the country. In terms of types of alcoholic drinks, beer and spirits will continue to comprise the largest volumes.[5]
Beer is the most consumed alcoholic beverage in the Philippines and provides about 70% share of the alcoholic drinks market in terms of volume during 2005. Between 2003 and 2004, the Philippines established the fastest growth rate in the world with a consumption rise from 1.219 to 1.409 million kilo liters of 15.6%.[1]
San Miguel Corp expects to raise up to $616 million from selling shares of its flagship domestic beer group in the first half of 2008.[6]
Companies
San Miguel Corporation
Main article: San Miguel CorporationSan Miguel Corporation is southeast Asia's oldest and largest brewer. Via its San Miguel Brewery, SMC produces the globally distributed San Miguel brand 4.7% abv pale lager. San Miguel Corporation ranks as the Philippines' largest and one of its most reliably profitable companies.[7]
Asia Brewery
Main article: Asia BreweryReferences
Notes
- ^ a b Plopinio, Julie T. (2008-06). "Savoring the Beer Industry". Food and Agri Business Monitor. http://ats-sea.agr.gc.ca/asean/4333_e.htm. Retrieved 2008-08-23.
- ^ a b Salazar, Tessa (2008-02-10). "Filipinos’ love of drinking inspired ‘Vitamin Beer’". Philippine Daily Inquirer. http://newsinfo.inquirer.net/inquirerheadlines/nation/view/20080210-117910/Filipinos-love-of-drinking-inspired-Vitamin-Beer. Retrieved 2008-08-24.
- ^ ":: San Miguel Corporation ::". www.sanmiguel.com.ph. http://www.sanmiguel.com.ph/Content.aspx?MID=0&coid=1&navID=13. Retrieved 2008-08-23.
- ^ Sullivan, Gerard; Peter A. Jackson (2001). Gay and Lesbian Asia: Culture, Identity, Community. Haworth Press. pp. 121. ISBN 1560231467. http://books.google.com/books?id=mfQqAQ1OQDkC&pg=PA121&dq=Philippines+beer&lr=&sig=ACfU3U2O4cKA0HqpPORvOZa_eNX-737j5g. Retrieved 2008-06-24.
- ^ "Alcoholic Drinks in the Philippines". Euromonitor International. http://www.euromonitor.com/Alcoholic_Drinks_in_the_Philippines. Retrieved 2008-08-23.
- ^ "UPDATE 1-San Miguel Philippines beer unit revenue up 8 pct". reuters.com. 2008-01-09. http://www.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUSMAN11931020080109?sp=true. Retrieved 2008-08-23.
- ^ "San Miguel Corporation — Company History". www.fundinguniverse.com. http://www.fundinguniverse.com/company-histories/San-Miguel-Corporation-Company-History.html. Retrieved 2008-08-23.
External links
Beers of the world Africa 
Asia Europe Americas Oceania Beer and breweries by region · List of countries by beer consumption per capita · Alcohol belts of EuropeCategories:- Beer and breweries in the Philippines
- Economy of the Philippines
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