Gazelle (internet company)

Gazelle is a service of Second Rotation, Inc., based in Massachusetts in the United States, that allows consumers to sell their old electronics — such as cellphones, laptops, mp3 players, digital cameras, camcorders, gaming consoles, GPS devices, and others — for cash. [ [http://www.pcmag.com/article2/0,1895,2326527,00.asp PC Magazine] , An article about Gazelle in PC Magazine] The website, [http://www.gazelle.com gazelle.com] , has users submit the condition of their used devices into its dynamic pricing engine and then generates a cash offer that the user can either accept or decline. [ [http://www.usnews.com/blogs/fresh-greens/2008/7/30/4-ways-to-earn-cash-for-recycling.html US News & World Report Blog] , An article about Gazelle on the official blog of US News& World Report] If an item has no value, Gazelle will make sure that it gets recycled responsibly. [ [http://abcnews.go.com/Video/playerIndex?id=5467396 ABC News] , Gazelle on ABC News's Ahead of the Curve]

On January 29, 2008, Second Rotation announced that it had raised $4.4 million in Series A funding from Venrock. [ [http://www.gazelle.com/press_release/show/Second%20Rotation%20Secures%20Series%20A%20Funding Second Rotation Press Release] , A press release about the Series A funding] And on July 28, 2008, a year after Rousseau Aurelien, CEO, founded the company, SecondRotation.com became Gazelle.com. [ [http://venturebeat.com/2008/07/28/reborn-as-gazelle-gadget-reseller-second-rotation-hopes-to-leap-into-the-mass-market/ Venture Beat] , A Venture Beat article about Gazelle]

Upon the launch of the new service, Gazelle reaffirmed its commitment to the environment and to reducing e-waste. [ [http://www.gazelle.com/press_release/show/GAZELLE%20LAUNCHES%20TO%20HELP%20CONSUMERS%20EARN%20CASH%20FOR%20UNWANTED%20GADGETS Gazelle Press Release] , A press release about Gazelle and e-waste] The company has stated publicly that it thinks reuse the best form of recycling, with Vice President of Marketing, Dan Smith, having coined the term 'reCommerce' to describe the startup's reverse-Netflix business model. [ [http://news.cnet.com/8301-11128_3-10000482-54.html cNET News] , An article about Gazelle on cNet News.] Rather than put more products out on the marketplace, the company wants to ensure that those products already produced stay out of landfills for as long as possible.

References

External links

* [http://www.gazelle.com Gazelle]