- Mild Seven
-
Japanese Imperial Tobacco and Mild Seven
Mild Seven (Japanese: マイルドセブン Mairudo Sebun) is a brand of cigarettes produced by Japan Tobacco. Mild Seven cigarettes are the third widest smoked cigarette in the world, behind Marlboro and Camel.[citation needed] Manufactured originally in Tokyo, by Japanese Tobacco Inc. it has been a top seller since its creation in 1977. Originally manufactured in Japan as a variant of the popular Seven Stars brand, it is the second largest cigarette brand in the world.[1][2]
Contents
Mild Seven varieties
Current lineup
Name Price Quantity Released Tar Nicotine Sold area Mild Seven Original ¥ 410 20 June 1, 1977 10 0.8 All Japan Mild Seven Charcoal Filter ¥ 410 20 ? ? ? All Japan Mild Seven Box ¥ 410 20 October 1, 1993 10 0.8 All Japan Mild Seven FK ¥ 410 20 May 1, 1988 10 0.8 All Japan Mild Seven Special Light Box ¥ 410 20 July 1, 1990 9 0.7 All Japan Mild Seven Lights ¥ 410 20 July 1, 1985 8 0.7 All Japan Mild Seven Light Box ¥ 410 20 October 3, 1994 8 0.7 All Japan Mild Seven Lights Charcoal Filter ¥ 410 20 ? 8 0.7 All Japan Mild Seven Super Light ¥ 410 20 July 1, 1989 6 0.5 All Japan Mild Seven Super Light Box ¥ 410 20 June 2, 1994 6 0.5 All Japan Mild Seven Super Light 100's Box ¥ 410 20 December 1, 2006 6 0.5 All Japan Mild Seven Extra Light ¥ 410 20 August 3, 1998 3 0.3 All Japan Mild Seven Extra Light Box ¥ 410 20 June 2, 1995 3 0.3 All Japan Mild Seven Extra Light 100's Box ¥ 410 20 June 3, 1996 3 0.3 All Japan Mild Seven One ¥ 410 20 March 3, 2003 1 0.1 All Japan Mild Seven One Box ¥ 410 20 December 1, 1999 1 0.1 All Japan Mild Seven One 100's Box ¥ 410 20 February 2, 1998 1 0.1 All Japan Mild Seven One Menthol Box ¥ 410 20 January 7, 2004 1 0.1 All Japan Mild Seven One Menthol 100's Box ¥ 410 20 July 1, 2005 1 0.1 All Japan Mild Seven Prime Super Light Box ¥ 410 20 November 4, 2003 6 0.4 All Japan Mild Seven Prime Menthol Light Box ¥ 410 20 March 1, 2004 6 0.4 All Japan Mild Seven Prime Slim Three ¥ 410 20 July 1, 2005 3 0.2 Aichi Mild Seven AQUA Menthol ¥ 410 20 ? 6 0.5 All Japan Mild Turkey ¥ 410 20 November 5, 2006 8 0.5 All Japan Mild Turkey Light ¥ 410 20 November 5, 2006 6 0.4 All Japan Discontinued
Name Quantity Released Tar Nicotine Sold area Mild Seven 5 5 n/a n/a n/a Coffee shops only Mild Seven Select 20 October 1982 12 0.8 All Japan Mild Seven Menthol 20 July 1985 10 0.8 All Japan Mild Seven International 20 July 1, 1990 11 1.0 All Japan Mild Seven Slim Light Menthol 20 n/a 6 0.4 In limited areas Mild Seven Ice Blue Super Light Box 20 July 1, 1997 6 0.5 All Japan Mild Seven Prime Box 20 July 1, 2004 10 0.7 Osaka Mild Seven Prime Light Box 20 July 1, 2004 8 0.6 Fukuoka, Osaka Mild Seven Super Light Eco Style 20 February 1, 2005 6 0.5 Mie Formula One sponsorship
A Renault F1 car with Mild Seven sponsorshipJapan Tobacco was, through Mild Seven, the title sponsor of the Benetton Formula One team beginning with the 1994 Formula One season. This association continued after Benetton was acquired by Renault. It was to remain with Renault F1 until the end of the 2009 Formula One season[citation needed], but due to European Tobacco Regulations, the company had to end their association with Renault at the end of the 2006 Formula One season.[3]
Next to Benetton and Renault, Mild Seven sponsored both Tyrrell Racing, from 1993 to 1996, and Minardi in 1997.
See also
- Japan Tobacco
- Smoking in Japan
Notes
- ^ http://www.smokin4free.com/mildseven.html
- ^ http://www.4cigarettes.net/mild-seven.html
- ^ "Renault and tobacco". GPUpdate.net. 2005-02-05. http://www.gpupdate.net/en/f1-news/75810/renault-and-tobacco/. Retrieved 2011-01-30.
References
- Assunta, M., Chapman, S., "A 'clean cigarette' for a clean nation: a case study of Salem Pianissimo in Japan", Tobacco Control 2004;13:ii58-ii62. This research paper has comparative information on the Mild Seven product.
External links
Categories:- Japanese cigarette brands
- 1977 introductions
- Brand name products stubs
Wikimedia Foundation. 2010.
