The Game Headwear

Infobox Company
company_name = The Game Headwear
company_
company_type = Corporation
foundation = Columbus, GA (1960)
location_city = Columbus, GA
location_country = USA
key_people =
industry =
products =
revenue =
operating_income =
net_income =
num_employees =
homepage = [http://www.2thegame.com www.2thegame.com]

The Game Headwear originated as Neil's Sporting Goods in the 1960s. Initially started to equip little league and school athletic teams, the company's business greatly increased in the 1970s and 1980s. Nine stores in the Georgia cities of Albany, Columbus, and LaGrange and the Alabama cities of Phenix City and Auburn allowed The Game to become one of the most important sports apparel companies in the Southeastern United States.

History

In 1984, The Game was sold to the W.C. Bradley Company of Columbus, Georgia. Throughout the 1980s, The Game became the official apparel provider to the majority of the collegiate sports programs of the National Collegiate Athletic Association's Southeastern Conference. With recognition for its trustworthy products, The Game's popularity rose with its use by college sports teams. By the late 1980s, the National Football League, Major League Baseball, the National Hockey League, and the National Basketball Association become partners with the company. However in 1993, The Game was sold by the W.C. Bradley Company to Russell Athletic as business slowed. Soon after, the corporation found a niche market with NASCAR, although hoping to find its way back to the college scene.

In 2008, the Atlantic League of Professional Baseball signed a contract to outfit all eight of its teams with game and batting practice caps produced by The Game. These caps feature The Game's logo in team-specific colors.

External links

* [http://www.2thegame.com The Game]