WDVW

Infobox Radio Station


name = WDVW-FM
airdate = 1966
frequency = 92.3 MHz HD Radio (HD not yet in operation) 92.3 HD-2 for Variety Hits (not yet operational)
area = New Orleans/Baton Rouge, Louisiana
city = LaPlace, Louisiana
format = Adult Top 40
owner = Citadel Broadcasting
sister_stations = KKND, KXOS, WMTI
erp = 100,000 watts
haat = 593 meters
branding = "Mix 92.3"
slogan = "Today's Best Music"
class = C
facility_id = 117
callsign_meaning = Where DiVas are Women! (Former meaning of previous format)
webcast =
website = [http://www.mix923neworleans.com/ Station website] |

WDVW, also known as "Mix 92.3", is an Adult Top 40 station owned by Citadel Broadcasting Corporation. The station, whose frequency is 92.3 MHz with an effective radiated power of 100 kW, is licensed to Laplace, Louisiana and serves the greater New Orleans metropolitan area. Its transmitter is located in Vacherie, Louisiana. Mix 92.3 can be heard all over southeast Louisiana, and across several counties in Mississippi. Specifically, this station can be heard as far east as Gulfport, MS, far west as Crowley, LA, far north as McComb, MS, and at least 60 miles offshore onto the Gulf of Mexico.

History

The station, which signed on the air in 1966 as WCKW and whose previous formats included Country, Classic rock, Active Rock, All-'80s, Adult Contemporary and Adult Top 40, originally 'unveiled' the "Diva" format on November 18, 2004, playing mostly rhythmic pop, classic Disco and Dance music from the 1970s, 1980s, and 1990s. From 2005 to 2007, WDVW was also a reporter to the Billboard Magazine Dance Radio Airplay panel.

When it first debuted with the format, its slogan was "Music For The Diva In You", a reference to the female audience it targets and the high amount of female artists it plays a lot of. But despite the name and slogan it also attracts males as well. In September 2005 they would later change the slogan to "New Orleans' Feel Good Station!" The reason for that was to bring music and normality back to the area after Hurricane Katrina struck. They were also the first radio station in the market to resume regular music programming after the disaster died down.

WDVW was one of two "Divas" in Louisiana. Its sister station in Baton Rouge, WCDV-FM(Diva 103.3), was the other, although WDVW can also be heard in that area as well. But on September 18, 2006 WCDV returned to an Adult Contemporary direction, a move that might have make sense due to the overlapping of two "Divas" in Baton Rouge, which hurt WCDV ratings wise.

On December 20, 2007, WDVW switched directions to Adult Top 40 as "Mix 92.3." The station has dropped most of the Dance fare in favor of current Hot AC product.

Former logo

External links

* [http://www.mix923neworleans.com/ Station website]
*FMQ|WDVW
*FML|WDVW
*FMARB|WDVW