WCLB

WCLB

Infobox Radio station
name = WCLB


city = Sheboygan, Wisconsin
area = Sheboygan
branding = "Sheboygan's ESPN Radio 950"
frequency = 950 kHz
format = Sports radio
erp = 500 watts day
11 watts night
class = D
facility_id = 36423
coordinates = coord|43|44|33.00|N|87|49|0.00|W|region:US_type:city
callsign_meaning = The CLuB (for station's pre-ESPN adult standards format)
former_callsigns = WKTS (1960's-1993),
WCNZ (1993-2000)
owner = Randal B. Hopper
licensee = d/b/a Yellow Dog Broadcasting
website = [http://sheboygansespn950.com sheboygansespn950.com]
affiliations = ESPN Radio

WCLB (950 AM) is a radio station in Sheboygan, Wisconsin which airs a sports talk format and is a full affiliate of ESPN Radio. [ cite web|url=http://www.fcc.gov/fcc-bin/fmq?call=WCLB |title=WCLB Facility Record |work=United States Federal Communications Commission, audio division ]

History

The station came on the air in the 1960s as WKTS, and had a general MOR format mixed with local talk. Launching from studios located in the Walgreens building in downtown Sheboygan at the corner of North Eighth Street and Wisconsin Avenue, WKTS moved to the corner of Union Avenue and South 12th Street in the early 1980s. The station stayed on the air as WKTS until 1991, when the ownership group went bankrupt and the station went dark due to competition from WHBL and WWJR.

The station's license was then picked up by Star Cablevision (unrelated to the larger Cablevision corporation), the city's cable provider and a precursor company to Charter Communications. The station came back on the air on June 11, 1993 as WCNZ, airing an audio simulcast of CNN Headline News and local news updates during the network's local affiliate update time (25/55 after the hour), along with broadcasts of Sheboygan A's semi-pro baseball games and some high school sports, with coverage usually provided via simulcasts from Star Cablevision (later Marcus Cable)'s WSCS TV8 public access station.

In 1997, the station was sold to Mountain Dog Media, the owners of WXER (104.5). Studios were merged with WXER's Falls Plaza facilities, and the station ended the Headline News simulcast and brought the station back to its former MOR format. On May 4, 2000, WCNZ changed their calls to WCLB, and then switched to an adult standards format as "950, The Club" [ [http://www.northpine.com/broadcast/archive/news052k.html Broadcasting News-May 2000 ] ] . The station would remain so until January 3, 2004, when WCLB took an affiliation with ESPN Radio.

Currently local programming consists of an afternoon sports show based from Fond du Lac, while the station airs only play-by-play from ESPN's coverage of the Bowl Championship Series and NBA Finals due to a non-compete clause with Midwest Communications resulting from their sale of WXER in 2005 [ [http://www.northpine.com/broadcast/archive/news0905.html Broadcasting News-September 2005 ] ] .

References

External links

*AM station data|WCLB
Sheboygan Radio


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