Zions Direct

Infobox Company
name = Zions Direct Brokerage

type = Non-bank subsidiary of Zions Bank, a subsidiary of Zions Bancorporation: Public (nasdaq2|ZION)
slogan =
foundation = Zions Bancorporation Salt Lake City, Utah, USA (1873)
location = Salt Lake City, Utah, USA
key_people = W. David Hemingway, Zions Bancorporation EVP, Capital Markets and Investments [ [http://www.snl.com/irweblinkx/bio.aspx?IID=100501&PID=118436&AIP=43&PersonSection=1073741866 W. David Hemingway Profile] ]
num_employees =
industry = Financial Services
products = [https://www.auctions.zionsdirect.com Securities Auctions] [http://www.zionsbank.com/zd_bonds_less.jsp Bond Trading] [http://www.zionsbank.com/zd_why.jsp Equities Trading]
revenue =
net_income =
homepage = [http://www.zionsdirect.com Zions Direct]

Zions Direct is an online broker-dealer subsidiary of Salt Lake City, UT, USA based Zions Bank, a subsidiary of Zions Bancorporation (nasdaq2|ZION) [ [http://stores.ebay.com/Zions-Direct-Auctions/About-Us.html Zions Direct Description: eBay] ] that specializes in offering securities for the self-directed and fixed income investors. [ [http://www.moneyshow.com/msc/marketresource/exhibitorprem.asp?acctid=8403 Zions Direct Description: Money Show] ] Zions Direct allows clients to invest in stocks, bonds, mutual funds, FDIC-insured certificates of deposit, and exchange-traded funds. Clients invest online, through a financial representative, or by bidding on an auction platform. [ [http://www.auctions.zionsdirect.com Zions Direct Auctions] ] Zions Direct and Zions affiliates [ [http://www.snl.com/irweblinkx/GenPage.aspx?IID=100501&gkp=202543 Zions Bancorporation companies] ] work closely together to meet their customers investment and banking needs by providing money market, checking, and other banking products. [ [http://www.zionsbank.com/zd_prod_cash.jsp Zions Direct CashLink] ] Zions Direct is regulated by FINRA. [ [http://www.finra.org/index.htm FINRA Website] ]

Zions Direct Auctions

On March 27, 2007, Zions Direct announced it would begin using an auction platform to offer FDIC-insured CDs. [ [http://www.zionsbank.com/pr20070327.jsp Auction Press Release] ] The process allows investors to bid on securities' price or yield, similar to the process used by the U.S. Treasury. In addition to auctioning CDs, Zions Direct has also used the platform to offer medium term notes and the employee stock option valuation instrument, ESOARS. As of April 15, 2008, Zions Direct had sold more than $500 million in securities through their auction platform. [ [http://www.marketwatch.com/news/story/zions-bancorporation-announces-successful-auction/story.aspx?guid=%7BCA6F36CC-E8BE-4D0A-93B9-A6CFD39BBA99%7D Market Watch Report] ]

Notes

External links

* [http://www.zionsdirect.com/ Zions Direct official website]
* [http://www.auctions.zionsdirect.com/ Zions Direct Auctions official website]
* [http://finance.yahoo.com/q?s=zion Zions Yahoo! profile]
* [http://www.moneyshow.com/msc/marketresource/exhibitorprem.asp?acctid=8403 Money Show Zions Direct profile]