Sony BMG Australia

Sony BMG Australia is the predominant record label operated by Sony BMG in Australia.

History

Sony BMG Australia is a subsidiary of the result of a 50-50 joint venture between Sony Music Entertainment (part of Sony) and Bertelsmann Music Group (part of Bertelsmann) completed on August 5, 2004. It is one of the Big Four music companies, and its related companies includes Arista Records, Columbia Records, Epic Records, J Records, Jive Records, RCA Victor Records, RCA Records, Legacy Recordings, Sonic Wave America, and others.

Financial analysts covering the merger anticipated that up to 2,000 jobs could be cut as a result, saving Sony BMG approximately $350 million annually.

The parent company's Chief Executive Officer (CEO) is Rolf Schmidt-Holtz, who succeeded Andrew Lack on February 10, 2006. In the first half of 2005, the parent company's share of new releases in the United States (US) declined from 33% to 26% according to Nielsen SoundScan. This, and Lack's negotiation of what some called an "ill-conceived" deal with Bruce Springsteen led to Bertelsmann informing Sony that it would not renew Lack's contract. Lack now holds the position of Chairman of the Board, the position formerly occupied by Schmidt-Holz.

The parent company signed a content deal with the popular video sharing community YouTube.

Marketing

Although used to a degree somewhat less than their American counterparts, Sony is renowned to co-brand artists with various American acts to raise awareness during new product entrance stage of the product life-cycle to build brand portfolio, even intercompany, with Disney [ [http://www.pr-inside.com/the-pop-publicity-stunt-even-radio-r589934.htm The pop publicity stunt even Radio Disney can Australian Idol-ize ] ] .

ony BMG Australian Artists

*AC/DC
*Adam Harvey
*Amy Pearson
*Andrew O'Keefe
*Anthony Callea
*Augie March
*Axle Whitehead
*Brooke Fraser
*Damien Leith
*David Campbell
*Delta Goodrem
*Geoff Sewell
*Guy Sebastian
*Human Nature
*John Farnham
*Jessica Mauboy
*Kate Miller-Heidke
*Kaz James
*Krill
*Lovers Electric
*Matthew Hardy
*Natalie Gauci
*Old Man River
*Pete Murray
*Rachael Beck
*Rogue Traders
*Shannon Noll
*Skybombers
*Small Mercies
*So Fresh (compilation albums)
*The Wiggles
*Trial Kennedy
*Young Divas

PAST Sony BMG Artists

Columbia/CBS Records
*Cherry
*Craig Maclachlan & Check 1/2
*Died Pretty
*Midnight Oil
*Moscos & Stone
*Nikka Costa
*The Atlantics
*The Fan Club (band)
*Tina Arena
*Uncanny X-Men (band)
*Wa Wa Nee

Epic Records
*CDB (band)
*Delta Goodrem
*Serious Young Insects
*INXS
*The Poor

RCA Records
*ABBA (for Australian releases)
*Chicks Incorporated
*Divinyls
*Girl Overboard
*Girlfriend
*Max Merritt & The Meteors
*Oblivia
*Solid Citizens
*Southern Sons
*You Am I

Ariola Records
*GF4 (formerly Girlfriend)
*Boom Crash Opera
*Divinyls
*Jack Jones (Southern Sons singer)
*Bodyjar

rooArt Records (only when this label was being distributed by BMG)
*Custard (band) (on Ra label)
*Melissa James
*Ratcat
*Screaming Jets
*Wendy Matthews
*You Am I (on Ra label)

Gotham & Transistor Records (only when these labels was being distributed by BMG)
*Merril Bainbridge
*Bachelor Girl
*Nikki Webster
*Vanessa Amorosi

ee Also

*Sony BMG

External Links

* [http://www.sonybmg.com.au/ Sony BMG Music Entertainment Australia]

References