- MBUK
Mountain Biking UK (often shortened to MBUK) is a British
mountain biking magazine. It is published byFuture Publishing and is currently the UK's best-selling mountain bike magazine, with a circulation of 45,000 (ABC: Jan - Dec 2005) and an estimated readership of over 120,000. MBUK was established in 1988 byTym Manley who still edits the magazine. There are currently 13 issues a year, and the magazine has a policy of including 'covermount' gifts such as stickers and DVDs.MBUK covers all mountain biking disciplines; trials, downhill, cross-country, dirt jumping, free-riding and 4X. Future Publishing's readership demographics research has indicated the magazine's readership to be 98% male, with an average age of 24.5 and an average income of £36,000.
Since 1989 MBUK has carried the ovine-based cartoon strip, 'Mint Sauce', the tales of a mountain-biking sheep and his friends.
In May 2006 MBUK released its 200th edition. To mark the occasion,
Cedric Gracia (leading French downhill and 4X racer) was guest editor. In May 2008 MBUK released their 20th anniversary issue, issue #225. It came with 8 free gifts and a fold out front cover of Steve Peat.Team MBUK
The magazine along with co-sponsors such as Nike, Santa Cruz and
Fox Racing Inc. has operated a successful professional mountain bike team since the mid 1990s including riders of the calibre ofSteve Peat ,Marc Beaumont , Rob Warner andWill Longden and competing in theUCI Mountain Bike World Cup .
Wikimedia Foundation. 2010.