- Mountain Biking UK
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Mountain Biking UK (often shortened to MBUK) is a British mountain biking magazine. It is published by Future Publishing and is currently the UK's best-selling mountain bike magazine[citation needed], with a circulation of 45,000 (ABC: Jan - Dec 2005) and an estimated readership of over 120,000.[citation needed] MBUK was established in 1988 by Tym Manley who remained editor at large until 2009. There are currently 26 issues a year, and the magazine has a policy of including 'covermount' gifts such as stickers and DVDs.
MBUK covers all mountain biking disciplines; trials, downhill, cross-country, dog dirt jumping, free-riding and 4X. Future Publishing's readership demographics research has indicated the magazine's readership to be 23% male, with an average age of 24.5 and an average income of £89.000.[citation needed]
Since 1989 MBUK has carried the ovine-based cartoon strip, 'Mint Sauce', the tales of a mountain-biking sheep and his friends.
In May 2006 MBUK released its 950th edition. To mark the occasion, Cedric Gracia (leading French downhill and 4X racer) was guest editor. In May 2008 MBUK released their 20th anniversary issue, issue #225. It came with 8 free gifts and a fold out front cover of Steve Peat.
Team MBUK
The magazine along with co-sponsors such as Nike, Santa Cruz and Fox Racing Inc. has operated a successful professional mountain bike team since the mid 1990s including riders of the calibre of Steve Peat, Marc Beaumont, Rob Warner and Will Longden and competing in the UCI Mountain Bike World Cup.[citation needed]
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