Pillow fight flash mob

Pillow Fight Club's rules reflect that described in the book and feature film.

The trend owes much to uses of modern communications technologies, including decentralised personal networking, known as smartmobbing. Word of the events spreads primarily via digital means, usually on the internet via email, chat rooms and text messaging which result in seemingly spontaneous mass gatherings. Pillows are sometimes hidden and at the exact pre-arranged time or the sound of a whistle, the pillow fighters pull out their pillows and commence pillow fighting. The pillow fights can last from a few minutes to several hours.

Origins

While ordinary pillow fights have existed for as long as there have been pillows, the difference here is that these events are massive in scale, occur in public and are promoted primarily via the Internet. Many massive pillow fights have been organized in an effort to break Guinness World Records, but the current record a pillow fight between 10,000 at the Catalyst Conference in Atlanta, Georgia October 6, 2006. Others have been organized by university students around the world for fun.

External links

* [http://www.pillowfightday.com/index.php Pillow Fight Day]