Aashirvaad

ambox
type = content


text = The of this article or section may be compromised by "", which promote the subject in a subjective manner without imparting real information.
You can help Wikipedia by removing peacock terms or finding which backs the claims.

Aashirvaad is a brand of staple food and kitchen ingredients owned by ITC Ltd.. The Aashirvaad range of products include Atta, Salt, Spices and Instant mixes.

The Aashirvaad world is centred around the homemaker. It is a world of joyful nurturance and active energy. Aashirvaad is also involved in the revival of India's great traditional art forms, like Bharatnatyam and Rangoli.

Atta

ITC entered the branded Atta market with the launch of Aashirvaad Atta in Jaipur and Chandigarh on 26th May 2002. The product is now available all over India.

Aashirvaad promises the Indian housewife the joy of providing her family with the most delightful home-made rotis, made from the finest quality atta. ITC uses the sourcing strength of its e-Choupals to buy wheat directly from the farmers to deliver happiness to the Indian consumer – "Khushiyaan Chun Chun ke" (Happiness handpicked). Aashirvaad is made from finest quality wheat that ITC has the unique capability to source through its e-Choupal network.

Aashirvaad also aims to delight the consumer through superior and innovative packaging. The Aashirvaad package is PET Poly, with the design showcasing the farming process undertaken in the rural heartland of India in the form of a Madhubani painting.

elect Atta

Aashirvaad Select Atta is made from 100% Sharbati wheat which comes from the plush, fertile soil of Madhya Pradesh, tended by the right amounts of sunshine and rainfall. It is a premium offering. Aashirvaad Select Atta (5 kg pack) was awarded the World Star Award for Excellence in Packaging in the Consumer Pack Category. This is one of the most prestigious awards in the world for Packaging.

alt

ITC launched branded packaged salt under the brand name ‘Aashirvaad Salt’ on 26th March, 2003. The product is available in grocery stores around the country.

pices

ITC forayed into the branded spices market with the launch of Aashirvaad Spices in Northern India in May 2005. The offering currently consists of Chilli, Turmeric and Coriander powder in SKUs of 50g, 100g, 200g and 500g each. The product is available in grocery stores around the country.

The company entered organic foods retailing in July 2007 with the launch of Aashirvaad Select Organic Spices. Aashirvaad Select currently offers chilli, turmeric and coriander powders. The organic spices are available in all major metros across all modern trade outlets and food retail chains in packs of 100 grams.

Instant Mixes

This range, launched in March '06, includes Gulab Jamun, Rava Idli, Rice Idli, Rice Dosa, Khaman Dhokla, Rasmalai and Vada mix. Aashirvaad Instant Mixes promise the discerning Indian homemaker perfect tasting dishes, consistently. The Rava idli Mix is available in 500g pack and rest of the products are available in 200g packs. The latest entrants to the portfolio include Rasmalai and Vada mixes. Rasmalai mix is available in 126g pack and Vada mix in 200g pack.

Multi-purpose Cooking paste

The Multi-Purpose Cooking paste is the latest offering from the ‘Aashirvaad’ brand. The ‘Aashirvaad’ Multi-Purpose cooking paste is positioned as a kitchen aide. The product, ‘Bhuna hua taiyaar masala’, is a fried paste of onions, tomatoes, ginger and garlic shallow fried in refined sunflower oil.It is a basic paste used for most North Indian dishes. It is suitable for all tomato-based dishes.

The ‘Aashirvaad’ Multi-Purpose Cooking paste is available in Delhi, Chennai, Hyderabad, Bengaluru, Kolkata, Ahmedabad, Mumbai and Pune at leading grocery outlets. It is available in easy to use pouch size of 100g and 280g bottle

External links

* [http://www.aashirvaad.com Aashirvaad Official Site]
* [http://www.itcportal.com/foods/foods_aashirvaad.html ITC Foods, Aashirvaad]