advertising — Forma di pubblicità effettuata utilizzando i mezzi di comunicazione di massa (stampa, TV, radio ecc.) per diffondere un prodotto, un servizio o un idea, con l obiettivo di incrementarne le vendite e per tenere viva l immagine ed il ricordo dell … Glossario di economia e finanza
Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… … Wikipedia
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
Advertising regulation — refers to the laws and s defining the ways in which products can be advertised in a particular region. Rules can define a wide number of different aspects, such as placement, timing, and content. In the United States, false advertising and health … Wikipedia
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… … Wikipedia
Advertising-free media — refers to media outlets whose output is not funded or subsidised by the sale of advertising space. It includes in its scope mass media entities such as websites, television and radio networks, and magazines. The public broadcasters of a number of … Wikipedia
Advertising Age — Pays États Unis Langue Anglais Périodicité Hebdomadaire Date de fondation 1930 … Wikipédia en Français
Advertising Age — ist eine US amerikanische Marketing und Media Zeitschrift der Crain Communications aus Detroit. Advertising Age wurde 1930 als Broadsheet in Chicago gegründet. Heute ist der Sitz der Herausgeberschaft der Zeitung in New York. Zusätzlich zum… … Deutsch Wikipedia
com|mer´cial|ly — com|mer|cial «kuh MUR shuhl», adjective, noun. –adj. 1. having to do with trade or business: »a store or other commercial establishment, commercial gain. The commercial terminals in Metropolitan New York include the water front freight terminals… … Useful english dictionary
