Lipovitan

Lipovitan

nihongo|Lipovitan|リポビタン, or "Livita" for short, is an energy drink manufactured by [http://www.osotspa.com Osotspa] under the license of Taisho Pharmaceutical Co., Ltd. Lipovitan is the drink upon which Red Bull is based. Its introduction predates the latter, having been first released in the early 1960s. Widely available in East Asia, it retails in brown 100ml bottles. The drink has a distinctive bright yellow coloring and is marketed to alleviate physical and mental fatigue. The prime ingredient is taurine. A 100ml bottle gives the same amount of taurine, caffeine etc. as a 250ml can of Red Bull. There's a full line of Lipovitan products in Japan, and stronger versions such as the 'Lipovitan D Super' which contains 2000mg of taurine and 300mg of arginine, and 'MAXIO' which contains 3000mg of taurine. Arginine is the main active ingredient in the modified Red Bull sold in Japan.

Lipovitan is marketed in English-speaking countries under the name Libogen and Livita.

External links

* [http://www.catalog-taisho.com/taisho_p.nsf/WebSearchEdit_AN?OpenAgent&SHKEY=000001 Company website]
* [http://www.lipovitan.com Company website] En icon/Es icon
* [http://www.energy.pulse.de/dosen/lipovitand.html Info] De icon
* [http://www.taisho.co.jp/lipod/ Lipovitan Museum]


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