Interactive Advertising Bureau
- Interactive Advertising Bureau
The Interactive Advertising Bureau (or IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents a large number of the most prominent media outlets in the United States.
Founded in 1996, the IAB is based in New York City.
ee also
*Online advertising
*Interactive advertising
*Internet Marketing
External links
* [http://www.iab.net/ IAB Official site]
Wikimedia Foundation.
2010.
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