Moxie Interactive

Moxie Interactive

Moxie is a full-service interactive marketing agency located in Atlanta, GA. In 2006, Moxie was acquired by Zenith Media Services, a Publicis Groupe Company, and the expansion included adding offices in New York and Los Angeles.[1]

Moxie's current clients include Coca-Cola, L'Oreal USA, Verizon Wireless, Cartoon Network, Turner Broadcasting, Children's Healthcare of Atlanta and 20th Century Fox[2].

Contents

Corporate Profile

Founded in 2000, Moxie is headquartered in Atlanta, Ga., with additional offices in New York City and Los Angeles.[3] With more than 300 employees, Moxie’s services include: digital media, media strategy buying/planning, online display advertising, search engine marketing (SEM), word of mouth (WOM), consumer generated media (CGM), research & analytics, social networking, mobile advertising, podcasts/mobile downloads, Web site design and development, ECRM programs, email marketing, digital signage/interactive merchandising, interactive demos, CD/DVD multi-media production, and video/audio production[4].

Moxie, aligned with search-marketing shop Performics in January 2010 as part of Publicis Groupes’ efforts to recast its digital offerings.

Moxie's Senior Management Team consists of:

  • Scott Neslund, President
  • Chris Walker, Chief Financial Officer
  • Alyse Schwartz, EVP Account Planning
  • Chris Gomersall, SVP Creative
  • Christine Bensen, EVP Media
  • Jason Dempsey, EVP Technology
  • Greg Satell, SVP Innovation and Strategy
  • Solange Claudio, SVP Program Leadership


Specialization

Moxie’s capabilities include specializes in communications planning, media planning and buying, search marketing, branded entertainment, digital advertising, ECRM, experiential and sponsorship services and campaign management. The agency’s proprietary offering, Sunao, is a team of experts at Moxie whose mission is to deliver innovation to clients through trend-spotting, consumer insights and analytics.[5]

Achievements

In May 2009, Moxie received three awards at the Atlanta Interactive Marketing Association’s Awards: Most Effective Use of Video, and Most Effective Search Marketing Campaign categories.

Other recognitions include:

Name of Award Giver of Award Year Won
Top 10 Women in Business Atlanta Business Chronicle 2005[6]
Big Idea Chair Yahoo! 2005[7]
Rich Media Campaign - Honors iNova 2005[8]
Marketer of the Year Atlanta Interactive Marketing Association 2005[9]
Best of the Best Award Atlanta Interactive Marketing Association 2005[7]
Atlanta's #1 Largest & Fastest Growing Women-Owned Firm Atlanta Business Chronicle 2006
MIXX Award - Online Integration (Silver) Interactive Advertising Bureau (IAB) and Adweek Magazine 2006
MIXX Award - Super-Rich Media (Silver) Interactive Advertising Bureau (IAB) and Adweek Magazine 2006[10]
Web site Telecommunications (Official Honoree) Webby Award 2006[11]
Best of E-commerce/Sales - Gold Horizon Interactive 2007[12]
Web site Services (Official Honoree) Webby Award 2007[13]
Rich Media Advertising: Business-to-Consumer (Official Honoree) Webby Award 2008[14]
Buzz Award Adweek 2008[15]
Outstanding Achievement Award IMA 2008[16]
Interactive Advertising Competition (IAC) Award for Best Movie Interactive Application Web Marketing Association 2008[17]
Silver Award: Interactive Create Award 2008[18]
Most Effective Search Marketing Award Atlanta Interactive Marketing Association (AiMA) 2009[19]
Most Effective Use of Video Award Atlanta Interactive Marketing Association (AiMA) 2009
Best in Show Award Atlanta Interactive Marketing Association (AiMA) 2009[20]
#1 Largest Marketing Services Agency Atlanta Business Chronicle 2009
#1 Largest Web Design & development Companies Atlanta Business Chronicle 2009
Finalist for the best Places to Work Atlanta Business Chronicle 2009
The Home Depot Light Bulb Education OMMA Web Site Excellence Finalist 2009
Best in Show Award for Live Positively W3 2009
Gold Award for Live Positively and Star Trek W3 2009
Silver Award for Moxie Interactive W3 2009
Finalist for 20th Century Fox's Avatar Search Campaign AIMA Awards 2010
Finalist for Verizon Wireless Droid Email Campaign AIMA Awards 2010
#1 Largest Marketing Services Agency Atlanta Business Chronicle 2010

References

Notes

  1. ^ Smart Brief, “Leading Interactive Marketing Agency Recruits Industry Veterans to Manage 20th Century Fox Account “ http://www.smartbrief.com/news/aaaa/industryBW-detail.jsp?id=BD2BB2FE-35CF-4CAA-A259-AF53B9F1C229
  2. ^ Smart Brief, “Leading Interactive Marketing Agency Recruits Industry Veterans to Manage 20th Century Fox Account” http://www.smartbrief.com/news/aaaa/industryBW-detail.jsp?id=BD2BB2FE-35CF-4CAA-A259-AF53B9F1C229
  3. ^ The Free Library, “20th Century Fox's The Day the Earth Stood Still Lets the World Decide Who/What Will Be Saved When the Earth Stands Still” http://www.thefreelibrary.com/20th+Century+Fox's+The+Day+the+Earth+Stood+Still+Lets+the+World...-a0188911589
  4. ^ PR Inside, “Daina Middleton Joins Moxie Interactive as Senior Vice President of Sunao” http://www.pr-inside.com/daina-middleton-joins-moxie-interactive-as-r583721.htm
  5. ^ Smart Brief, “Three Seasoned Vice Presidents Join Moxie Interactive and Strengthen Agency’s Leadership Team” http://www.smartbrief.com/news/aaaa/industryBW-detail.jsp?id=BD2BB2FE-35CF-4CAA-A259-AF53B9F1C229
  6. ^ Atlanta Business Chronicle, “Top 10 Women in Business 2005” http://atlanta.bizjournals.com/atlanta/stories/2005/09/12/smallb2.html
  7. ^ a b Funding Universe, “Moxie Interactive Wins AiMA EUR(TM)s EURoeBest of the Best EUR Award For Outstanding Online Creativity” https://www.fundinguniverse.com/news/2005/12/01/news3329.htm
  8. ^ iNOVA, “2005 Award Category Winners” http://www.astridawards.com/iNova%20pages/Winner%20pages/2005/marketing.htm
  9. ^ ZoomInfo, “Kris Zagoria” http://www.zoominfo.com/people/Zagoria_Kris_338186366.aspx
  10. ^ IAB, “IAB AND ADWEEK MAGAZINES ANNOUNCE MIXX AWARD WINNERS” http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/5067
  11. ^ The Webby Awards, “10th Annual Webby Awards Official Honoree Selections” http://www.webbyawards.com/webbys/current_honorees.php?media_id=96&category_id=63&season=10
  12. ^ Horizon Interactive, “2007 Winners” http://www.horizoninteractiveawards.com/winners/07/ecommerce.htm
  13. ^ The Webby Awards, “11th Annual Webby Awards Official Honoree Selections” http://www.webbyawards.com/webbys/current_honorees.php?media_id=96&category_id=59&season=11
  14. ^ The Webby Awards, “12th Annual Webby Award Official Honoree Selection” http://www.webbyawards.com/webbys/current_honorees.php?media_id=98&category_id=152&season=12
  15. ^ AdWeek, “2008 Buzz Award Winners” http://www.adweek.com/aw/content_display/news/e3i72ce5cb5941da1cd4c4357a01742a744
  16. ^ Interactive Marketing Association, “Award Gallery” http://www.interactivemediaawards.com/winners/winners.asp
  17. ^ Wild Tangent, “WildTanget receives award for Outstanding Achievement in Online Advertising” about.wildtangent.com/static/u/iac_award.pdf
  18. ^ LinkedIn, “James Tomasino Profile” http://www.linkedin.com/pub/james-tomasino/2/843/b14
  19. ^ Atlanta Interactive Marketing Association, “2009 Winners” http://www.aimaawards.com/winners/finalist.php
  20. ^ Atlanta Interactive Marketing Association, “BETTER THE SECOND TIME AROUND… AIMA HONORS ATLANTA’S BEST ONLINE MARKETING TALENT” http://www.atlantaima.org/index.php/Press/

External links

www.MoxieInteractive.com


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