- Rebelde
:"This article is about the Mexican remake telenovela, for the original Argentine telenovela starring Erreway, see
Rebelde Way ."telenovela
title = Rebelde
year = October 4, 2004 - June 2, 2006
network =Televisa
language = Spanish and English
director =Pedro Damián
producer =Pedro Damián
writer =Patricia Maldonado ("Rebelde Way ")
cinematographer =Pedro Damián
creator =Cris Morena ("Rebelde Way ") | script =Pedro Armando Rodríguez
cast =Dulce Maria
Alfonso Herrera
Anahi
Christopher Uckermann
Maite Perroni
Christian Chávez
music =DJ Kafka
Lu
Diego González
RBD
theme_song = RebeldeSolo Quédate en Silencio Sálvame
Nuestro AmorAún hay algo México, México Tras de Mí Este Corazón
"'No Pares "
performer =RBD (from their albums "Rebelde", "Nuestro Amor ", and "Live in Hollywood").
country =Mexico
episodes = 440 in 88 weeks
preceded_by =Corazones al Límite followed_by =Código Postal "Rebelde" ("Rebel" or "Rebellious") was a Mexican
telenovela (soap opera) produced byTelevisa and created byCris Morena . It is a remake of a famous Argentine telenovela "Rebelde Way " adapted for the Mexican audience therefore leading to differences in characters' backgrounds. The series ran for three seasons, the final episode airing in Mexico onJune 2 2006 . "Rebelde" was replaced in June of 2006 with Televisa's new series "Código Postal ".The series is set at the Elite Way School, a prestigious private boarding high school near
Mexico City (In "Rebelde Way" it was a middle school). The school's faculty and the parents often have their own subplots as well. One feature of the show is the random use of English words and phrases, commonly used byfresa s.One of the series' major plot lines revolves around a group of students forming a pop band. The actors, who play the members of this band, are also in a real band, abbreviated as
RBD to distinguish it from the show. RBD performs most of the music used on the show, and has been extremely successful in its own right, becoming one of the most popular acts in Mexico and touring internationally.In the United States on
Univision the show started onMarch 21 2005 and ended onDecember 15 ,2006 . The show is also transmitted inPeru ,Brazil ,Spain ,Bulgaria and more than 65 other countries.----
The Rebelde Uniform
Informal
The informal uniform for Elite Way students (shown in the picture) is as follows:
*Girls wear a blue denim
mini-skirt and black leather boots.*Boys wear ankle-length blue denim
jeans .*Boys and girls alike wear red sport-jackets, buttoned-up white dress-shirts, and white-striped red ties. (Girls often untuck and tie up their shirts, leaving their
midriff exposed.)**NOTE: As shown by Mia in the series pilot (during a song-and-dance number), girls also wear "regulation" underwear...black briefs and matching bras.
Formal
The formal uniform for Elite Way students is as follows:
*Girls wear a dressy black mini-skirt and black leather boots.
*Boys wear black dress-
slacks and black dress-shoes.*Boys and girls alike wear buttoned-up blue shirts with red ties, black blazer jackets (with the Elite Way
insignia on the chest-pocket)...and, during the winter, wool coats with flat wool caps.**NOTE: In later episodes of the series, girls wear gold
plaid mini-skirts, whiteknee socks and high-heeled Mary Janes with their buttoned-up shirts, ties andblazer s.Promotional content
The show is also notable for its extensive use of
product placement . During the three seasons of the show, more than 220 companies had some spot during the show. Aside from RBD, the show has also featured guest appearances and performances from many other popular musicians, includingHilary Duff ,Luny Tunes ,Gorillaz ,Lenny Kravitz ,JD Natasha ,LU ,Tiziano Ferro , andLa 5ª Estación . There have also been two excursions to luxury vacation resorts (Cozumel and theBanff Springs Hotel in Canada).The cast promoted everything from shampoos (Herbal Essences) to juices (Jugos del Valle) to pads (Kotex) to cellphone operators (Telmex in Mexico, OLA in Colombia). The cast members also did individual commercials. Plus, the cast also advertised for
Lojas Americanas and the restaurantGirafas in Brazil. Almost every brand in Mexico who wanted to talk with teenagers did some tie-in with Rebelde or its members. For example, Nivea Young had a digital campaign asking "Do you want to have wonderful skin like Mia and Roberta?". Several exclusive pictures of the cast are available to cellular phone users.All 6 RBDs also appeared on cans of Coca-Cola and promotions with brands like
Kelloggs ,Nestle and many others.They have no problems in advertising competing brands: Herbal Essences and Garnier Fructis were sponsors of the show at the same time and while Herbal used Anahi as their spokesperson, Garnier chose Dulce Maria. In 2005, while at their peak, RBD appeared on Sprite cans in Mexico and in 2007 they were hired by Pepsi.
Promotional products
To capitalize on the huge success of Rebelde the producers are now marketing a consortium of items relating to the show.14
The soap opera and the band had over 70 licensing deals in Mexico and 80 in Brazil. In Mexico they had underwear, clothing line, jewellery, comic book, calendars, uniform, calendar shoe-line, perfume, magazine, candies, caps, board game, backpack, school stuff, blankets, dolls (including
barbie ), among other things. In Brazil, shoes, magazines, books, digital cameras, MP3 players, board games, toys, apparel, dolls, blankets, cosmetics, shampoo, bubble gum, school stuff, backpacks and many other products were available.According to Redibras, Rebelde and RBD's licensing company, in Brazil alone 400.000 RBD dolls have been sold, 350 million bubble gums, 40 million stickers of their sticker album and 10 million magazines.
DVDs
External links
* [http://www.e-monsite.com/rebelde Website for rebelde]
* [http://www.zonasplus.com/rebelde/ website with information of the band]
* [http://www.rbdfanunited.com Rebelde Fans United Forum]
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