Alex Steffen

Infobox Person


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birth_date = 1968
birth_place = Oakland, California
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occupation = Writer, blogger, editor, public speaker, sustainability advocate
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Alex Steffen (* 1968) is an American writer, blogger [Silja J.A. Talvi: [http://seattle.consciouschoice.com/2005/em2110/blog_wild2110.html Blog Wild] Conscious Choice Seattle, October 2005] , editor and futurist most noted for his bright green ideas.

Steffen edits the online magazine Worldchanging, and is the site's Executive Editor and CEO. He also edited the book "Worldchanging: A User's Guide for the 21st Century" and has written for magazines and newspapers including Business Week [ [http://www.businessweek.com/innovate/content/feb2008/id20080211_959496.htm Cities: A Smart Alternative to Cars ] ] and Wired [ [http://www.wired.com/science/planetearth/magazine/16-06/sb_carbon Counterpoint: Dangers of Focusing Solely on Climate Change ] ] .

Biography

Alex Steffen attended Oberlin College before earning his B.A. from Allegheny College in 1990, and, interwoven with his career as a futurist, writer and editor, pursued graduate studies at University of Washington’s Jackson School of International Studies.

Previously, he was president of the Seattle urban livability group Allied Arts, started "Steelhead" magazine, and founded the now-defunct Fuse Foundation. Steffen guest-edited the final, unreleased issue of the "Whole Earth Review". He also consulted to many environmental groups and political campaigns. [http://www.worldchanging.com/about/ WorldChanging: Award-Winning Solutions Journalism ] ]

He spends much of his time in Northern California, but lives in Seattle with his girlfriend, Stranger columnist Erica C. Barnett [ [http://www.worldchanging.com/archives//005744.html WorldChanging: Tools, Models and Ideas for Building a Bright Green Future: Ten Stories You May Have Missed ] ] [ [http://www.worldchanging.com/bios/alex.html Worldchanging : Bios : Alex Steffen ] ] .

Worldchanging

Worldchanging.com is a non-profit online magazine and blog about sustainability and social innovation.

Worldchanging publishes a mix of essays and interviews; shorter original reviews, letters from the field (conference reports, lab visits, notes from correspondents' travels) and think-pieces; and blog posts "highlighting the best coverage of new ideas and innovations from around the Web." From time to time, the site posts radio-style podcasts as well.

Worldchanging's content is divided in to seven sections: stuff, shelter, cities, community, business, politics, and planet. This taxonomy is designed to parse solutions based on their proximity to the reader, so that one one extreme Stuff is mostly about innovations in product design, food, clothing, and other objects used directly by individual people, while on the other extreme Planet encompasses global environmental and social issues, scientific advances and new thinking about the future of humanity.

The site has won or been nominated for the following awards and prizes:

* 2005, won the Utne Independent Press Award.
* 2006, finalist for a Webby for Best Blog.
* 2007, finalist for a Webby for Best Magazine, as well as for Bloggie awards for Best Group Weblog and Best Writing for a Weblog; won the Green Prize for Sustainable Literature for its book; won Organic Design Award. Prix Ars Electronica nominee.
* 2008, named a Webby Official Honoree.

Worldchanging is, according to several sites, one of the most popular blogs in the world [ [http://blogpulse.com/profile?url=http%3A%2F%2Fwww.worldchanging.com&x=0&y=0 BlogPulse Tools | Profiles Overview ] ] , and was rated the second largest sustainability site on the web by Nielsen Online in 2008 [ [http://www.nielsenbuzzmetrics.com/pr/releases/20080331 Nielsen BuzzMetrics :: The Global Measurement Standard in Consumer-Generated Media ] ] as well as being named one of the world's top 15 environmental websites by Time Magazine.

Books

In November 2006, Steffen published a survey of global innovation, "" with a foreword by Al Gore, design by Stefan Sagmeister and an introduction by Bruce Sterling. It has received wide praise (see below), was a winner of the Green Prize for sustainable literature, and is now seeing translation into French (under the title "Change Le Monde" [ [http://www.worldchanging.com/local/canada/archives//007410.html WorldChanging Canada: Changer le monde! ] ] ), German and several other languages. [ [http://www.worldchanging.com/archives/008167.html WorldChanging: Das Handbuch der Ideen für eine bessere Zukunft ] ] Harry N. Abrams, Inc., the publisher of the hardcover edition, listed it among their 50 best selling titles in July 2008. [http://www.hnabooks.com/category/show/169 Retrieved 4 July 2008] It was mentioned by BusinessWeek as one of the "Best Innovation and Design Books for 2006" [Bruce Nussbaum: " [http://www.businessweek.com/innovate/content/dec2006/id20061206_492064.htm Best Innovation and Design Books for 2006. We looked past obvious titles to compile a list of books that will inform the thinking about innovation beyond this year] " BusinessWeek.com, December 6, 2006] .

Gore, in his foreword to the book, calls it "vitally important," adding,

"Worldchanging: A User's Guide for the 21st Century" is a compendium of solutions, some little known but well proven, some innovative and new, some bold but as yet untried. This book not only shows what is already possible, but also helps all of us imagine what might be – in our own homes, in our communities, and for the planet as a whole. Taken together, these solutions present a picture of a future that is not dark or catastrophic, but one that is full of hope and within our grasp. To build that future, we need a generation of everyday heroes, people who – whatever their walks of life – have the courage to think in fresh ways and to act to meet this planetary crisis head-on. This book belongs in the library of every person who aspires to be part of that generation."Citequote|date=October 2008

Bill McKibben in the "New York Review of Books" characterized the book as "The Whole Earth Catalog" retooled for the iPod generation."

"It is precisely this question – how we might radically transform our daily lives – that is addressed by the cheerful proprietors of the WorldChanging website in their new book of the same name. This is one of the most professional and interesting websites that you could possibly bookmark on your browser; almost every day they describe a new technology or technique for environmentalists.... [Their book} is a compendium of everything a younger generation of environmental activists has to offer: creativity, digital dexterity, networking ability, an Internet-era optimism about the future, and a deep concern about not only green issues but related questions of human rights, poverty, and social justice. The book's pragmatism is refreshing: 'We can do this' is the constant message, and there are enough examples to leave little doubt that sheer cleverness is not what we're lacking as we approach our uncertain future. 'We need, in the next twenty-five years or so, to do something never before done. We need to consciously redesign the entire material basis of our civilization,' Alex Steffen writes in his editor's introduction. 'If we face an unprecedented planetary crisis, we also find ourselves in a moment of innovation unlike any that has come before.... We live in an era when the number of people working to make the world better is exploding.' He's right."Citequote|date=October 2008

Earth Day founder Denis Hayes says, "WorldChanging" might well be the most complete, compelling articulation of the possible look and feel and actual operation of a sustainable society ever written."Fact|date=October 2008

Steffen is at work on a second book, as of July, 2008.Fact|date=July 2008

Themes

Steffen's work addresses themes of bright green sustainability, public foresight and social innovation. In particular, he says, he's interested in looking at ways in which the planet's most pressing problems can be met with innovative solutions in order to produce not only benefit to those alive today, but a long-term increase in options and opportunities for the human race [ [http://www.worldchanging.com/archives//007183.html WorldChanging: Tools, Models and Ideas for Building a Bright Green Future: Planetary Thinking ] ] [ [http://www.worldchanging.com/archives/007046.html WorldChanging: Tools, Models and Ideas for Building a Bright Green Future: The World With Us ] ] .

olutions-Based Journalism

Steffen practices what he describes as solutions-based journalism [ [http://www.netsquared.org/tags/worldchanging worldchanging | NetSquared, a project of TechSoup.org ] ] , that is, the explicit goal of his work at Worldchanging is to highlight the possible solutions to what the editorial team sees as the planet's most pressing problems, rather than to spread news of those problems or critiques of their causes. He was quoted in the Guardian [ [http://books.guardian.co.uk/review/story/0,,2035002,00.html Go bright green | Review | Guardian Unlimited Books ] ] as saying "Cynicism is often seen as a rebellious attitude in western popular culture, but in reality, our cynicism advances the desires of the powerful: cynicism is obedience."

Steffen summed up what he sees as the benefit of this approach in an essay called "The Politics of Optimism" [ [http://www.worldchanging.com/archives//007919.html WorldChanging: The Politics of Optimism ] ] in which he wrote, "We can freely acknowledge the tremendous struggle ahead of us, and yet choose to remain decidedly optimistic, and to work from a fundamental belief in the possibilities of the future. ... Every time we explain how a better future might be built, we redraw the boundaries of the possible."

Public Speaking

Steffen has spoken at TED [http://www.ted.com/index.php/talks/alex_steffen_sees_a_sustainable_future.html] , Poptech [http://www.poptech.org/blog/index.php/2006/11/06/worldchanging-the-book-is-out/] , Design Indaba [http://www.designindaba.com/conf/DI_Speakers/DI10/alexsteffen.htm] , Amsterdam's PicNic and New Delhi's Doors of Perception as well as major industry events like the AIGA and IDSA national conferences, O'Reilly's Emerging Technologies (eTech), FOO Camp, CompostModern and South by Southwest Interactive (SxSW). Fact|date=October 2008

He frequentlyFact|date=July 2008 speaks for academic and cultural audiences at institutions like Barcelona's CCCB, Stanford, Harvard, the University of Washington and the Art Center College of Design. He has spoken at or consulted to a number of major companies and government agencies including Nike, Carrier, Arup, Amazon.com, Yahoo!, Weiden + Kennedy, Charles Schwab, Nau, IDEO, Lawrence Livermore National Laboratories, the World Travel and Tourism Council, the green venture capital retreat ResourcePoint, the Government of British Columbia, the Alliance for Innovation and the Canadian Environmental Grantmakers' Association.Fact|date=October 2008 He is represented by the Lavin Agency. [ [http://www.thelavinagency.com/canada/alexsteffen.html Alex Steffen Speaker Profile at The Lavin Agency ] ] .

Media Coverage and Response

In a cover story, WIE Magazine called Steffen "a pioneering thinker on global sustainability." [http://www.wie.org/j38/bright-green.asp] Rotman magazine (the alumni magazine of Rotman School of Management) described him as "an award-winning writer... engaged in innovative, future-forward sustainability work" [Rotman magazine, Spring, 2008 issue, page 79] , while local newspaper Seattle Weekly called him one "of the world's leading green futurists". [ [http://www.seattleweekly.com/arts/0643/bookscalendar.php Books Calendar: Politics and humor (Seattle Weekly) ] ]

He was chosen by The New York Times Magazine as one of six leading innovators in its "Ecotecture" issue [http://www.thelavinagency.com/articles_covers/Steffen/steffen-nytimes.pdf] , and is the subject of a CNN documentary.

Steffen's ideas have been covered in stories in the New York Times and New York Times Magazine, the Guardian, Time magazine, Der Spiegel, BusinessWeek, Fortune, Wired, US News and World Report, USA Today, the L.A. Times, the Wall Street Journal, the Times, Le Monde, the Independent, the Chicago Tribune, the San Francisco Chronicle, the Seattle Times and the Seattle Post-Intelligencer, Fast Company, SEED, ID, Dwell, ReadyMade, the Associated Press, the New York Review of Books, the International Herald Tribune, the Globe and Mail, the New Statesman, the Nation, New Scientist, Sierra magazine, Outside, Audubon, and the Sun. Steffen has also appeared on the Today Show, LinkTV and several CBC television programs. Radio includes the CBC's the Current, the BBC, the Australian Broadcasting Corporation, NPR's Living on Earth, Open Source and Morning Edition programs, as well as on Earth & Sky, Marketplace and many local NPR affiliate and talk radio programs.

Steffen's ideas are not without critics, especially among older American conservatives. Their biggest criticism is that Steffen's bright green ideas, and the ideas of his colleagues, are overly idealistic and could lead to governmental abuses of power in restraint of free enterprise.Fact|date=July 2008 That said, some conservative media outlets have praised Worldchanging's non-ideological approach to social change, including the "Wall Street Journal".Fact|date=September 2008

References

External links

* [http://www.worldchanging.com/alex_bio.html Alex Steffen bio on Worldchanging]
* [http://gristmill.grist.org/story/2005/8/30/85141/8338/ Interview on Grist Magazine]
* [http://www.businessweek.com/innovate/content/oct2006/id20061026_194598.htm Can Design Change the World?] , BusinessWeek interview, October 26, 2006
* [http://www.worldchanging.com/archives/002847.html Keynote speech at South by Southwest]
* [http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2006/03/22/gree.DTL&feed=rss.green Profile in San Francisco Chronicle]
* [http://www.ted.com/index.php/talks/view/id/74 Video of Steffen's talk at the TED conference]
* [http://edition.cnn.com/2007/TECH/05/04/steffen.biog/ Biography] and [http://edition.cnn.com/2007/TECH/05/04/steffen.qa/ interview] with Alex Steffen. CNN, May 2007
* [http://books.guardian.co.uk/review/story/0,,2035002,00.html "Go Bright Green" -- review in the Guardian]
* Alex Steffen: [http://www.wired.com/wired/archive/14.05/green.html The Next Green Revolution] Wired 14.05, May 2006
* [http://www.wie.org/j38/bright-green.asp?page=1 A Brighter Shade of Green: Rebooting Environmentalism for the 21st Century]
* Ethan Zuckerman: [http://ethanzuckerman.com/blog/?p=1050 Alex Steffen’s Bright Green Future] Blog entry, October 19, 2006
* [http://crnano.typepad.com/crnblog/2005/08/prosperous_and_.html Prosperous and Ecological] Blog of the Center for Responsible Nanotechnology, August 31, 2005