Commander Safeguard

Commander Safeguard

Commander Safeguard is an animated superhero developed by the Pakistani advertising agency IAL Saatchi & Saatchi. The character is popular in Pakistan and in Mexico[1], where it is known as Capitan Escudo.[citation needed] The superhero is depicted as a representation of Safeguard (soap) who fights and defeats ugly monsters called "germs." The cartoon is broadcasted in Urdu.

The television series

Commander safeguard is the first Pakistani "3D Animated Series". It is sponsored by Procter & Gamble Pakistan, The show was produced and animated by Post Amazers to promote hand washing habits among children. The animated series was created to augment the educational material on health and hygiene. Commander Safeguard is a great example of how private sector brains can contribute to public sector good.

Till now, 9 episodes(excluding two independence day special episodes) of 15 to 20 minutes have been aired on many Pakistani TV channels. Its one of the most popular local TV shows for children in Pakistan.

In 2007, it was adopted in Mexico as Capitan Escudo. The response was over whelming, beating sponge bob cartoon in popularity ratings.

Production credits
  • Aziz Jindani, Brand Manager, Global franchise Procter & Gamble, United States
  • Salman Butt, Brand Manager, Safeguard Procter & Gamble, Pakistan
  • Saad Munawar Khan, Assistant Brand Manager, Safeguard Procter & Gamble, Pakistan
  • Tahir Malik, Director Marketing, Procter & Gamble Pakistan
  • Asif Iqbal, CEO, Post Amazers
  • Imtisal Abbasi, Creative Director, IAL Saatchi advertising

References

  1. ^ Pakistani animated character takes Mexico by storm, Business Recorder, retrieved 2008-04-21


External links



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