Tine (company)

TINE SA

Type	Cooperative
Industry	Dairy
Founded	1928
Headquarters	Oslo, Norway
Area served	Norway Global
Key people	Hanne Refsholt (CEO)
Products	Jarlsberg cheese Milk Snøfrisk Ski-Queen Diplom-Is
Revenue	NOK 18,9 billion (2009)
Net income	NOK 674 million (2009)
Employees	5,675 (2009)
Website	www.Tine.no

TINE SA is the largest Norwegian dairy product cooperative consisting of around 15,850 farmers and 5,734 employees. It is running a near monopoly in Norway, with a turnaround of around NOK 17.7 billion. The corporation domestically offers the entire spectrum of dairy products. Tine's internationally known products are Jarlsberg cheese, Snøfrisk goat cheese, Ridder cheese, and Ski-Queen (geitost). Tine is one of the twelve agricultural cooperatives in Norway.

History

The company dates back to 1928 when "Norske Meieriers Eksportlag" (lit. Norwegian Dairies Export Group) was started. It changed its name to "Norske Meieriers Salgssentral" in 1942 and to "Norske Meierier" in 1984. The Tine brand has been used since 1992 to grant a better brand name for the dairy products. If Norway had joined the European Union in 1994, Tine would have had to compete with international dairies domestically and needed to position itself. After accusations that Tine was misusing its market position in 2004, Morten Andreas Meyer (H), then Minister of Government Administration and Reform, wanted to split up Tine by force, but did not get support for this.^[1]

Subsidiaries

Subsidiaries which are partly or fully owned by Tine:^[2]

Diplom-Is, Scandinavia's largest ice-cream producer (100% owned by Tine) Fjordland, a ready-made food company (51% owned by Tine) Norseland Ltd., the United Kingdom and Republic of Ireland division (100% owned by Tine) Norseland Inc., distributes and markets Tine's cheeses in the United States and Canada (100% owned by Tine) FellesJuice, produces and distributes juice and soft drinks in Norway (100% owned by Tine) OsteCompagniet, sells and markets expensive cheeses in Norway (100% owned by Tine)

Wernersson Ost, sells and markets international cheeses in Norway (100% owned by Tine) Maritex, produces, sells and markets fish oil products (100% owned by Tine) Salmon Brands, produces, sells and markets salmon products (51% owned by Tine) Lofotprodukt, produces and sells fish products (41% owned by Tine) Landteknikk, produces and sells products needed in the production of dairy and fish products (49% owned by Tine)

References

1. ^ Norwegian News Agency (2005). "Uenighet om Tine-deling i regjeringen" (in Norwegian). Dagbladet.no. http://www.dagbladet.no/nyheter/2005/02/19/423850.html. Retrieved 2008-03-08. 
2. ^ "Tine.no - Om Tine - Tine Gruppa - Datterselskaper" (in Norwegian). Tine BA. 2006. http://www.Tine.no/page?id=76. Retrieved 2008-03-08. ^{[dead link]}

External links

• Official site
• Salmon Brands