- Partwork
A partwork is a written publication released as a series of planned
magazine -like issues over a period of time. Each issue is released on a weekly or monthly basis, and often a completed set is designed to form a reference work on a particular topic. In addition, completed partworks have been used to create case-bound reference works/encyclopedia s. Some examples are: the multi-volume "Illustrated Science and Invention Encyclopedia " which was created from the "How It Works" partwork and the multi-volume "Mysteries of Mind, Space and Time" which was created from "The Unexplained" partwork.In short, a partwork is a series of magazines that are collected on a regular basis, either weekly or
fortnight ly, to build a fully illustrated and comprehensive work of reference. Partwork series run for a determined length and have a finite life. Generally, partworks cover specific areas of interest, such as sports, hobbies, or children's interest and stories such as the successful "The Ancestral Trail " series byMarshall Cavendish Ltd. They are generally sold atnewsagent s, usually occupying a complete shop magazine display of around 80 or more at a time but usually this drop to 3 or 4 per week by issue 3 or 4 and are mostly supported by massivetelevision advertising campaigns for the launch. Partworks often include cover-mountedgiveaway s with each issue that build into a complete set over time. For example, a partwork about art might include a small number of paints or pencils that build into a complete collection; a partwork aboutdinosaur s might include a fewreplica bones that build a complete model skeleton at the end of the series; a partwork aboutfilm s may include aDVD with each issue. InEurope , partworks with collectable models are extremely popular; there are a number of different publications that come with character figurines ordiecast model vehicles.In the
United Kingdom , partworks are usually launched by heavy television advertising each January.DeAgostini , Eaglemoss,GE Fabbri ,Marshall Cavendish , http://www.hachettepartworks.co.uk/, Midsummer Books Ltd/Aerospace Publishing Ltd: [http://www.midsummer.co.uk/] andDel Prado are prominentpublishers . A common inducement is to heavily discount the first one or two issues. The same series can be sold worldwide in different languages and even in different variations.
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