Trade Gothic

Trade Gothic

Trade Gothic is a typeface which mostly follows the Bitstream version of News Gothic, and was designed in 1948 by Jackson Burke (1908-1975), who continued to work on further style-weight combinations (eventually 14 in all) until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. The font family includes 3 font weights and 3 widths.

Trade Gothic does not display as much unifying family structure as many other sans-serif families (like Futura, Helvetica, Univers, ITC Avant Garde, Frutiger, Avenir, and Akzidenz Grotesk), but this dissonance is typical of types which are — or seem to be — hand worked. It is often seen in combination in multimedia and advertising with Antiqua and/or roman text fonts, while the condensed versions are sometimes utilized for headlines.

External links

* [http://www.linotype.com/en/1546/tradegothic-family.html Trade Gothic Font Family - by Jackson Burke]
* [http://www.myfonts.com/fonts/linotype/trade-gothic/ Trade Gothic on MyFonts.com]
* [http://jasonsantamaria.com/articles/if-you-were-a-typeface/ If you were a typeface...]


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