Blackcoffee is an independently owned brand consultancy, located in Boston, Massachusetts USA. Specialists in Brand Expression, Blackcoffee uses a non-linear methodology that integrates Brand Strategy + Brand Identity to develop Brand Signals. Brand Signals are the sensory building blocks, such as brand name, logo, sonic branding and packaging, that serve to identify and differentiate brands from competitors.

Brand Expressionists Mark Gallagher and Laura Savard founded Blackcoffee in 1994.


  • Brand Mapping
  • Brand Architecture
  • Brand Positioning

  • Verbal Identity
  • Visual Identity
  • Packaging Identity


    Blackcoffee works with leading brands across a vast range of industries. Current and past clients include:

  • Acura
  • Cannondale
  • Carpet One
  • Converse
  • Fox Sports
  • Hasbro
  • Kryptonite
  • MTV
  • Naked Lion
  • Numark
  • Puma
  • Reebok
  • Rockport
  • Salomon
  • Showtime Networks
  • Sperry Top-sider
  • Timberland
  • Winston Flowers
  • Zildjian


    Blackcoffee has published two books:
    "Best of Business Card Design 6" — Rockport Publishers (2004) ISBN-10: 1592532330
    "1000 Icons, Symbols and Pictograms" — Rockport Publishers (2006) ISBN-10: 159253239X


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  • [ 1,000 Icons, Symbols, and Pictograms]

  • [ Best of Business Card Design 6]

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