Entellium

Infobox Company
company_name=Entellium
company_logo=
company_type=Private
foundation=Kuala Lumpur, Malaysia 2000
location=Seattle, Washington
key_people=Paul Johnston
industry=On-demand software
products=Rave, eSalesForce, eCustomerCenter
revenue=
operating_income=
net_income=
num_employees=
parent=
subsid=
homepage= [http://www.entellium.com/ www.entellium.com]
footnotes=

Entellium is a U.S. software company that develops on-demand Customer Relationship Management (CRM) software for small and midsize businesses.

History and current status

Entellium was founded in Kuala Lumpur, Malaysia, in May 2000 by Paul Johnston, a former Apple sales executive. The company moved its headquarters to Seattle, WA, in 2003 [ [http://seattlepi.nwsource.com/venture/funding.asp?company=entellium Seattle Post-Intelligencer: Venture Capital Notebook] ] . Entellium continues to maintain a research and development office in Kuala Lumpur.

Paul Thomas Johnston, the former CEO of Seattle-based Entellium Corp., and Parrish L. Jones, former chief financial officer, were arrested October 7, 2008 and charged with wire fraud for lying to investors in U.S. District Court in Seattle. [ [http://www.bizjournals.com/seattle/stories/2008/10/06/daily19.html?surround=lfn&brthrs=1 Ex-Entellium execs charged with wire fraud for lying to investors] ]

According to the FBI, the two software executives “devised a scheme to defraud investors in the company by representing that company revenues far exceeded the actual figures.”

The government alleges that actual 2006 revenues were $582,789 but the pair inflated the revenues to nearly $4 million; actual 2007 revenues were $1.4 million inflated to $6.2 million; and actual 2008 revenues were $1.7 million inflated to $5.2 million.

The false revenue numbers, according to the government, were used by the pair to attract millions of dollars in private investment, including $19 million from Ignition Partners, of Bellevue. Two Ignition partners told government investigators that they never would have made such an investment had they known the actual revenue figures.

Forty Entellium staff were laid off after the arrests. [ [http://www.washingtonpost.com/wp-dyn/content/article/2008/10/08/AR2008100802142.html 40 laid off at software company as execs arrested] ]

Products

Entellium’s products include two CRM applications and an issue tracking system:

*Rave - A smart client CRM application built on the Windows Presentation Foundation
*eSalesForce - A web-based CRM application built on the ASP.NET Framework
*eCustomerCenter - A web-based issue tracking system

Gamer Influenced Design

In building its Rave product, Entellium used Gamer Influenced Design (GID) [ [http://www.nytimes.com/2007/05/20/business/yourmoney/20proto.html?_r=1&adxnnl=1&oref=slogin&adxnnlx=1203105781-YPM296oAR0Dd9Omtmly2OA New York Times: Why Work Is Looking More Like A Video Game] ] [ [http://pcworld.about.com/od/webservices/Rave-A-Gamer-s-Look-at-Custom.htm About.com: Rave - A Gamer's Look at CRM] ] , a concept that incorporates video-game features into business software. Rave includes the following GID features:

*Star rankings associated with prospects and opportunities
*Animated effects
*Contextual activity sets
*Contact database
*Custom user profiles
*User performance ranking

Recognition

Entellium has received the following awards and media coverage for its software:

*A bronze 2007 IDEA honor co-sponsored by BusinessWeek magazine [ [http://www.idsa.org/IDEA2007/gallery/award_details.asp?ID=82 Industrial Designers Society of America (IDSA): 2007 IDEA Winners: Bronze] ]
*A "leader" ranking from Forrester Research in the categories of both Sales Force Automation (SFA) and Customer Service Management [ [http://www.forrester.com/Research/Document/Excerpt/0,7211,40597,00.html The Forrester Wave: Customer Service Management Software Q2 2007] ]
*CRM Magazine's 2004, 2005 and 2006 Market Leader Award for Sales Force Automation (SFA) [ [http://www.destinationcrm.com/articles/default.asp?ArticleID=7186 destinationCRM.com: The 2007 Market Awards: Sales Force Automation] ]

ee also

*Customer Relationship Management
*Sales Force Automation
*Web application

Notes

External links

* [http://www.entellium.com Entellium.com] Main website.