Sports information director
- Sports information director
A sports information director is a type of public relations worker who provides statistics and other information about a college or university's sports teams to the news media. [ [http://www.jobprofiles.org/eduunisports.htm University Administration - Sports Information Director Job Profile ] ]
SIDs often prepare "game notes" to be provided to sportswriters before the games. For example, if someone is on the verge of breaking a school record, the game notes would likely include the record, the current holder, and how close the present-day player is to breaking it.
References
SID's are the glue that holds the collegiate athletic programs together from a public relations perspective.
Statistics, game programs, media guides, feature stories and serving as a liaison to the local, regional and national media are just a few of the more common roles performed by the SID.
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