Immersive Media

Immersive Media

Immersive Media Company (IMC) is a digital imaging company specializing in spherical immersive video. The parent company Immersive Media Corp. is headquartered in Calgary, Alberta, with Immersive Media Company offices in Portland, Oregon and Dallas, Texas. Immersive Media Corp. is a publicly traded company on the TSX Venture Exchange under the symbol IMC. [ [ Immersive Media ] ] __TOC__


Immersive Media was founded in 1994 with a debut in 1995 of the world’s first full motion, fully immersive video movie. The movie featured a basketball game where the camera was placed on a tripod on the court. The video was debuted at the 1995 SIGGRAPH convention in Los Angeles, California.

Between 1994 and 2003, the company focused predominately on research and development.

In 2004, Immersive Media launched the Dodeca System, the first spherical camera that was all digital.

On March 14, 2005 Immersive Media Corp. successfully completed its initial public offering and is currently trading on the TSX Venture Exchange.

Also in 2005, IMC became an ESRI Business partner.

In 2006, IMC launched the GeoImmersive City Collect project, sending VW Beetles equipped with camera systems to collect georeferenced video of major streets in cities within the United States and Canada.

Initally supplied "Streetviews" for Google but lost the contract. Google selected other like technology for its on-going investment in immersive geo-media.

In 2007, IMC acquired Freestone Systems, Inc. in Dallas, TX, the manufacturer of the cameras. Their name was changed to IMC Sensors, Inc.

In June 2007, IMC was named to the 2007 TSX Venture 50, a ranking of Canada’s top emerging companies listed on the TSX Venture Exchange.


Immersive Media’s key product is the Dodeca 2360, a camera named after the geodesic geometry of the Dodecahedron, on which the patent is based. The twelve-sided camera has eleven lenses which simultaneously record video. The twelfth side is the base of the camera. There is a base unit recording system which inputs the data and records video and other information onto hard drives. The imagery can be paired with metadata, such as time and GPS coordinates. Immersive Media also has a camera called the IM Surrounder, used for security applications, and a mobile digital video recorder (MDVR), used for mobile surveillance. All of the immersive imagery is processed on Immersive Media’s own software. [ [ Immersive Media ] ]

Immersive Media focuses on three markets: situational awareness, geographic information systems (GIS)/mapping, and entertainment and advertising.

Immersive Media licenses GeoImmersive data, immersive movies, hardware, camera systems, and video collection services.

Notable Work

In the 2005 Inaugural Parade of George W. Bush, the U.S. Capitol Police used Immersive Media’s camera on their car for security in the presidential motorcade. [ [ Google Street View Camera - Immersive Media - Spherical Video Applications - Popular Mechanics ] ]

Immersive Media had a camera underwater to survey coral reefs in Fiji with the Planetary Coral Reef Foundation in 2007.

In May 2007, Immersive Media’s imagery was launched in Google Maps application "Google Street View". Immersive Media’s street-level imagery showed still panoramas of immersive imagery.

Immersive Media collaborated with the National Geographic Society and the Alaska Whale Foundation for their deployment of Crittercams on Humpback whales in Alaska in 2007.

adidas used Immersive Media to capture David Beckham's first U.S. soccer game with the Los Angeles Galaxy in the summer of 2007. adidas also incorporated Immersive Media’s imagery in a Fall 2007 marketing campaign titled “Basketball is a Brotherhood”.


External links


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